Senior Freelance Digital Marketing & Growth Consultant

Job Title: Senior Freelance Digital Marketing & Growth Consultant

The Opportunity

We are looking for a highly experienced Senior Freelance Digital Marketing & Growth Consultant to develop and oversee the organic growth strategies for both our AI news site and our AI B2B services product, with a strong emphasis on content marketing and social media. This is a strategic, hands-on role ideal for someone who thrives in early-stage (0-to-1) environments and has a proven track record of building brands from the ground up, primarily through non-PPC channels. You will work directly with the founder to define goals, craft actionable strategies to increase website traffic, generate qualified B2B leads, and grow newsletter subscriptions, and measure success, guiding our execution teams.

Key Responsibilities

• Develop, refine, and oversee comprehensive organic digital marketing and growth strategies tailored for both our AI news site (with primary goals of significantly increasing website traffic and newsletter subscriptions) and our AI B2B services product (with primary goals of generating qualified B2B leads and increasing relevant website traffic), focusing on content strategy, social media, and community building.
• Craft targeted content and engagement strategies specifically for X (formerly Twitter), LinkedIn, and Instagram, with a clear path to grow our audience from 0 to 10,000+ engaged followers and beyond for each brand, supporting overall traffic, lead generation, and growth goals.
• Define key performance indicators (KPIs) focusing on tangible outcomes like website traffic growth, conversion rates for newsletter sign-ups, qualified B2B lead generation, alongside audience growth and engagement metrics. Establish robust tracking mechanisms.
• Analyze marketing data, provide regular reports on progress against KPIs, and offer actionable insights for continuous improvement and further growth.
• Collaborate closely with the founder to align marketing initiatives with overall business objectives and product development.
• Advise on content distribution, community building, and other organic growth levers (excluding SEO) to achieve traffic, lead, and subscriber targets.
• Guide the thematic direction for content (blog posts, social media updates, website copy, potential newsletters) to ensure it resonates with target audiences and drives desired actions (e.g., clicks, sign-ups, demo requests).
• Stay abreast of emerging trends in digital marketing and growth hacking, particularly within the AI and tech sectors, focusing on content and social media innovations.

Who You Are

• Highly Experienced: You have a significant track record (5+ years preferred) in digital marketing and growth roles, with a strong portfolio to back it up.
• Early-Stage Expert: You have demonstrable success growing bootstrapped or early-stage companies from 0 to 1, understanding the unique challenges and opportunities of rapid growth.
• Organic Growth Champion (Content & Social): Your expertise lies in organic channels like content marketing, social media strategy, and community building to drive measurable growth (rather than paid acquisition or technical SEO). You know how to build momentum without large ad spends.
• Strategic & Metric-Driven: You excel at crafting data-informed strategies, setting clear goals and metrics, and iteratively improving based on performance, especially concerning website traffic, B2B lead generation, and list building.
• Founder & Small Team Collaborator: You have experience working directly with founders and small, agile teams, translating vision into actionable marketing and growth plans.
• Digital Product Savvy: You're experienced in marketing digital products, such as websites, online platforms, or apps, with a focus on user acquisition and engagement.
• Social Media Growth Pro: Proven ability to grow social media accounts (specifically X, LinkedIn, Instagram) from initial launch to 10,000+ followers, with a focus on genuine engagement that contributes to broader marketing and growth goals.
• Excellent Communicator & Reporter: You can clearly articulate strategies, track progress, and report on results effectively.
• Independent & Proactive: You are comfortable working remotely, managing your own time, and taking initiative to drive growth.
• Portfolio Power: You have a compelling portfolio that clearly showcases your role in past projects, the strategies implemented, and the measurable growth impact, particularly in areas like website traffic uplift driven by content/social, successful B2B lead generation campaigns, significant newsletter subscriber acquisition, and social media audience/engagement expansion.

Definite Plus

• Direct experience working in the AI field, marketing AI tools, or AI-related services.
• A strong understanding of the AI landscape, its key players, and target audiences.

Skills: growth strategies,lead generation,b2b,content distribution,online marketing,social media strategy,digital,kpi development,data analysis,organic growth,digital marketing,social media,community building,content marketing