Lead Marketing Manager, Studient (Remote) - $150,000/year USD

Are you the full-stack marketing dynamo ready to make an impact? This role is your ultimate challenge.

What You Will Be Doing

• Craft and implement comprehensive marketing strategies to boost Studient’s MTSS solution adoption in U.S. public schools.
• Develop a compelling brand identity that captures the attention of district-level decision-makers and special education leaders.
• Design and manage campaigns on platforms like Facebook, Instagram, LinkedIn, taking charge of copy, creative, and performance metrics.
• Create impactful content such as sales decks, brochures, landing pages, and social media posts, leveraging AI tools to enhance efficiency.
• Identify and secure opportunities for public speaking, PR, and thought leadership to strengthen brand presence.

What You Won’t Be Doing

• Managing a large team or delegating the core tasks—this role demands hands-on involvement.
• Applying a generic B2B SaaS approach—our audience is distinct, requiring swift adaptation.
• Getting bogged down by approval processes or indecisive planning—we prioritize agility and outcomes.
• Sticking to outdated channels that don't deliver—we focus on testing, iterating, and investing in what works.
• Underestimating the power of AI—it's integral to our product and your workflow.

Lead Marketing Manager Key Responsibilities

Lead the charge in generating qualified leads and driving district-level adoption of Studient’s MTSS platform through a strategic, brand-centric marketing approach.

Basic Requirements

• 5+ years of marketing experience with comprehensive funnel management (from strategy to execution).
• Proven track record in marketing to U.S. public sector, education, or government-related sectors.
• Success in digital campaigns, particularly on Facebook, Instagram, LinkedIn, and YouTube.
• Exceptional content creation skills with a focus on clarity and impact.
• Proficient in using AI tools for enhanced workflow and quality maintenance.
• Data-driven, goal-oriented, and excited about building from scratch.
• Fluent in English.

About Studient

Studient is devoted to learning—and to transforming education for the 21st century.

Our AI-powered Motivention™ platform goes beyond simply adding AI to outdated systems. While traditional approaches often leave struggling students behind, Motivention creates real-time,personalized mastery pathways tailored to how each student learns best and supports it with motivation science.

There is so much to cover for this exciting role, and space here is limited. Hit the Apply button if you found this interesting and want to learn more. We look forward to meeting you!

Working with us

This is a full-time (40 hours per week), long-term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record. The compensation level for this role is $75 USD/hour, which equates to $150,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. Consult www.crossover.com/help-and-faqs for more details on this topic.

Crossover Job Code: LJ-5515-GB-COUNTRY-LeadMarketingM.001