Growth Marketing Lead, Legends (Remote) - $100,000/year USD

You live and breathe Meta Ads Manager. You speak in CTRs and CAC. And you don’t need hand-holding. You just need a clear target and a runway to execute. This role hands you the reins to a high-velocity growth engine in a product that’s already changing lives. If you’ve ever wanted to own paid strategy in a mission-driven space with millions of families ready to hear from you, this is it.

Legends is building the most effective AI-powered life skills education platform for families. This isn’t another B2B edtech startup begging for school contracts. We go straight to parents, and the opportunity is massive. The demand is real. And the next phase of scale depends on a growth marketer who’s ready to drive, test, and own results from day one.

You’ll operate with full autonomy. No daily status updates, no committee approvals. Just clear targets and the green light to build what works. This isn’t a role for people who want balance and broad exposure. It’s for builders. Operators. People who want to outwork, outlearn, and outperform. That's you? let’s go.

What You Will Be Doing

• Running Meta paid ad campaigns from strategy to optimization. Owning CAC like your life depends on it.
• Testing and iterating growth strategies to drive top-of-funnel.
• Analyzing data from tools like Mixpanel to guide decisions, spot lift, and double down on what’s working.

What You Won’t Be Doing

• Waiting on brand approval, chasing feedback, or sitting in syncs. This role is about action, not alignment.
• Delegating to agencies or hiding behind decks. You’ll be testing, tweaking, and iterating daily.
• Managing people or politics. This is a solo operator role that is built for execution, not elevation.

Growth Marketing Lead Key Responsibilities

Reduce customer acquisition cost by independently leading high-impact growth strategies across paid and organic channels and hitting performance targets with relentless focus.

Basic Requirements

• Proven ability to reduce customer acquisition cost (CAC) by at least 20% through direct Meta Ads campaign ownership (not via agency or oversight roles)
• Hands-on experience managing Meta ad budgets between $5,000–15,000 per month in a DTC or subscription business
• Track record of independently designing, launching, and interpreting at least 5 A/B tests on product or marketing funnels, using tools such as Mixpanel, Optimizely, or platform-native testing features
• Demonstrated proficiency with product analytics tools (e.g., Mixpanel, Amplitude) to self-serve insights and inform growth decisions
• Experience contributing to growth of a US-based DTC product, with at least one initiative targeting parents or family decision-makers

About Legends

Legends is a confidence-training app that builds legendary kids. Designed for kids ages 7-11 and their parents, families receive 5-minute confidence "workouts" with inspiring videos about legendary people—from celebrated artists and athletes to trailblazing scientists—plus interactive exercises that reinforce the theme of the day. 5 minutes of practice a day, confidence for a lifetime.

There is so much to cover for this exciting role, and space here is limited. Hit the Apply button if you found this interesting and want to learn more. We look forward to meeting you!

Working with us

This is a full-time (40 hours per week), long-term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record. The compensation level for this role is $50 USD/hour, which equates to $100,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. Consult www.crossover.com/help-and-faqs for more details on this topic.

Crossover Job Code: LJ-5613-US-Atlanta-GrowthMarketin