B2B Growth Marketing Specialist

Trident Consulting is seeking a " Growth Marketing Specialist ” for one of our client in " Remote ” A global leader in business and technology services.

Position: Growth Marketing Specialist (Public Sector Healthcare)

Location: Remote (California)

Pay Rate: $36–$40/hour (W2)

Duration: 6-Month Contract

Schedule: Monday – Friday | 40 Hours/Week | Flexible Start Time

We are looking for a Growth Marketing Specialist with strong B2B demand generation experience to support high-impact marketing initiatives focused on the Public Sector Healthcare (PSHC) segment across the Americas. This role is ideal for someone who enjoys developing data-driven marketing campaigns, collaborating with cross-functional teams, and driving measurable pipeline growth in a fast-paced technology environment.

Key Responsibilities

• Develop and execute targeted demand generation campaigns to drive qualified pipeline within the Public Sector Healthcare market.
• Partner closely with Field Marketing, Sales (SDR/GDR), Digital Marketing, and Marketing Operations teams to identify pipeline opportunities and execute strategic marketing initiatives.
• Plan, launch, and optimize multi-channel campaigns, including content syndication, paid social, digital advertising, and nurture programs.
• Build and manage campaigns using Marketo and CRM platforms while ensuring accurate lead flow and campaign tracking.
• Analyze campaign performance, funnel metrics, and marketing data to continuously improve engagement, lead conversion, and ROI.
• Manage vendor relationships, campaign budgets, and lead integrations while ensuring timely campaign execution.
• Expand and maintain targeted marketing databases through audience segmentation and persona-based targeting.
• Support global Growth Marketing initiatives and collaborate with cross-functional teams to execute strategic marketing programs.

Required Qualifications

• 3+ years of experience in B2B Demand Generation, Growth Marketing, or Digital Marketing.
• Experience marketing to Public Sector, Healthcare, or Enterprise customers.
• Strong understanding of demand generation, lead nurturing, pipeline development, and marketing funnel metrics.
• Hands-on experience with Marketo (preferred) or similar marketing automation platforms.
• Experience managing integrated, multi-channel marketing campaigns.
• Familiarity with CRM systems (Salesforce or similar).
• Strong analytical skills with the ability to interpret campaign performance data and optimize results.
• Excellent communication, project management, and cross-functional collaboration skills.
• Ability to work independently and manage multiple priorities in a remote, fast-paced environment.

About Trident Consulting

Trident Consulting is an award-winning staffing and consulting firm headquartered in San Ramon, CA. Since 2005, we’ve partnered with Fortune 500 and high-growth companies to deliver high-quality talent across technology, engineering, business operations, and professional services.

We specialize in contract, contract-to-hire, and direct hire placements, supporting roles across IT, data & analytics, cloud, cybersecurity, finance & accounting, HR, operations, and more. With a strong focus on hard-to-fill and niche positions, our global recruiting engine enables us to deliver speed, quality, and scale.