Performance Marketing - Meta Ads

Performance Marketing Specialist (Meta Ads)

Contract Duration: 6 months

Location: Remote

Type: Contract (Agencies & Freelancers welcome)

TribesforGOOD is looking for a Performance Marketing professional with 5+ years of experience in running high-performing paid marketing campaigns — specifically on Meta Ads.

The Requirements:

• 5+ years of experience running paid marketing campaigns, with a focus on Meta Ads. Ed tech space will be preferred.
• Proven track record in lead generation and performance optimization.
• Strong analytical mindset with experience using Meta Business Suite and reporting tools.
• Excellent communication and project management skills.

Certifications Preferred:

Meta Certified Performance Marketing Professional, Meta Media Buying Professional, Google Analytics (GA4), or equivalent industry-recognized certifications

Apply here: https://docs.google.com/forms/d/e/1FAIpQLScdc4lp5wpHFnuC4drjnu3uEuhUssI5-3L1DcE85igMnEAWQw/viewform?usp=preview

Company Description

TribesforGOOD is Asia’s first social impact platform for Gen Z & Gen Alpha, helping individuals discover, learn, and contribute to social issues they care about. Founded in 2018 and headquartered in Mumbai, TribesforGOOD bridges the talent gap for social enterprises through training from grassroots innovators. Our mission is to create a network of Micro Influencers addressing local, regional, and national issues. We celebrate and support Gen Z who are eager to make a positive social impact, whether it’s for cleaner streets, empowered youth, or a more sustainable world.

Role Description

The specialist will manage end-to-end performance marketing campaigns on Meta platforms, analyze data to optimize ad performance, and conduct performance testing to ensure effective allocation of marketing resources. Day-to-day tasks include creating ad strategies, monitoring campaign performance, and collaborating with the team to achieve campaign goals.

Qualifications

• Strong Analytical Skills and Data Analysis abilities
• Proficiency in Performance Management and Performance Testing
• Excellent Communication skills
• Proven experience in managing Meta Ads campaigns
• Ability to work independently and as part of a team
• Familiarity with current digital marketing trends
• Bachelor's degree in Marketing, Business, or related field