Marketing Manager

Job Description

• Remote (Europe-timezone based) - Open to EU/ UK only.
• Role Overview:

Are you ready to take our growth engine to the next level? You will own the operational heart of our marketing: executing paid acquisition campaigns, running world-class events, and keeping our marketing ops sharp, so every campaign is trackable, every event runs like clockwork, and Sales receives a clean, high-quality pipeline. You’ll report directly to the Head of Marketing.

• Key Responsibilities:
• Paid acquisition & tracking: Launch and optimize LinkedIn & Google Ads (audiences, bids, creatives, landing page alignment); implement and QA tracking (Insight Tag, Google tag via GTM); perform daily pacing/checks, define key conversion events and maintain a clean UTM taxonomy and naming standards.
• Reporting: Produce weekly paid and web performance reports with clear insights and define next steps with HoM (CTR, CPC, CVR, CPL, pipeline impact); flag anomalies from daily checks.
• Events (execution): Own timelines, assets, vendor coordination, logistics, and onsite operations for selected events/webinars; set up lead capture; launch pre/post-event communication/promo, as well as email and nurturing campaigns.
• SMM execution: Publish and schedule posts for always-on, campaigns, and event content (company page + enablement for team posts); monitor engagement, analyse results, and iterate monthly.
• Ops hygiene: Keep audiences, UTMs, CRM properties, and handoffs to Sales tidy and consistent; document processes and maintain checklists; coordinate with design/copy and manage small vendors (e.g., printers, booth extras).
• What We Offer:
• Shape the growth story of a mission-driven startup tackling some of the most pressing challenges in tech.
• 100% remote working with flexible hours.
• Work with a collaborative, ambitious team that values innovation and impact.
• Competitive compensation and room to grow as we scale.
• Collaborative, values-driven culture.
• Hiring Questions:

Please upload your answers in the "Hiring Questions" box.

• Have you personally set up and optimised campaigns in both LinkedIn Campaign Manager and Google Ads in the last 18 months (not just strategy/briefing)?
• Describe in 3 sentences your last campaign - goal, setup, result.
• How would you set up Google Ads to optimize qualified opportunities (not just raw form fills)? Name the data you capture at submit and how you pass later opportunity/deal stages back into Google Ads.
• Name 1–2 events (online/offline) where you owned onsite execution and shipped post-event outreach, and describe in a few sentences what your responsibilities were.
• What’s your English level (written & spoken)?
• Where are you based?
• What is your salary expectation?

Requirements

• Qualifications & Experience
• 1.5-3 years in B2B marketing with hands-on LinkedIn Campaign Manager and Google Ads experience.
• Working knowledge of GA4, Google Tag Manager, CRM (HubSpot or similar), Zapier; confident with Sheets.
• Event execution experience (logistics, vendors, lead capture & follow-up).
• Understanding of SMM principles.
• English - C1 spoken & written.
• Nice to have: Basic design skills (Canva/Figma), simple HTML/GTM triggers, Looker Studio experience and hands-on email-marketing experience.
• Bonus: familiarity with Trust & Safety/content moderation field is a plus.