Field Marketing Manager

Boldly Cultivating (youtube.com)

About Us

Treasury Wine Estates (TWE) is one of the world’s largest wine companies and we are proud of our portfolio of brands that have tremendous heritage, rich quality, and a reputation for excellence across the globe. At TWE, we are led everyday by our purpose, Boldly Cultivating. We are boldly cultivating value through our brands, wine, people & environment for enriched and joyful communities.

At TWE we cultivate our teams to be their very best. And in turn, our people push us to make bigger and bolder decisions. Our focus on Boldly Cultivating unites us as a global team and fuels our vision to become the world’s most desirable luxury wine company – known for the experiences we create for our consumers, customers, partners, suppliers and our people.

To learn more about our purpose and our renowned portfolio of global brands, click here.

About the Role

As a Field Marketing Manager, you’re responsible for assisting both the Marketing and Sales teams in annual planning, as well as developing, managing, and evaluating the annual Marketing plans for prioritization and execution in the assigned markets, national accounts, and on-premise channel.  This role will also communicate and sell in Marketing programs to key regions and distributors, execute and evaluate key marketing programs, and influence demand creation budget (i.e. POS, regional opportunities, etc).

This is a remote position and can be based anywhere in the U.S. Priority will be given to candidates in major metro areas in the Northeastern corridor, Florida or Chicago area. 10%-20% travel required.

Key Responsibilities

Collaboration

• Partner with Brand, Insights, and Operations to localize national programs and develop regional initiatives.
• Act as liaison between sales and brand marketing to ensure alignment and feedback.
• Support distributor-level program activation and comprehension.
• Monitor competitor activity and market dynamics to inform strategy.
• Test new activation ideas and report performance outcomes.

Planning

• Contribute to annual brand marketing plans by providing insights and reviewing strategies.
• Lead creation and updates of retailer and regional presentations.
• Align regional plans with brand objectives and commercial priorities.
• Support goal-setting for retail, media, and local opportunities across channels.
• Collaborate with key account leads to tailor programming and allocate funding effectively.

Communication

• Manage marketing communications for Bold brands across internal and external teams.
• Deliver updates through calls, presentations, and sales meetings.
• Represent brand marketing in distributor and key account engagements.
• Translate performance and consumer insights into actionable selling points.
• Coordinate with National Insights team to leverage syndicated data.

About you

• You have a bachelor’s degree (MBA preferred) and relevant experience in brand, trade, or shopper marketing, or sales—ideally in the alcoholic beverage industry.
• You are a strategic and creative thinker who can translate big-picture goals into market-ready programs.
• You demonstrate leadership and can influence cross-functional teams and external stakeholders without direct authority.
• You’re proactive and efficient, able to manage multiple priorities in a fast-paced, evolving environment.
• You have strong commercial and business acumen, with the ability to analyze performance, manage budgets, and align work with strategic goals.
• You’re an excellent communicator, skilled in developing and delivering impactful presentations to diverse audiences.
• You bring a mindset of continuous improvement, adaptability, and innovation to everything you do.

Why you'll love it here:

• Our culture is built on bringing our whole selves, being courageous and delivering together – it’s our DNA and the heart of who we are at TWE.
• We prioritise your growth with access to global career opportunities and structured programs designed to support your health, wellbeing and career development.
• Enjoy the world’s most desirable wines through our generous employee product allowance
• Competitive benefits package including: Medical, Dental, and Vision, Paid Time Off (vacation, sick time, and holidays), 401K with company match, and much more!
• Plus, you'll get an extra day off each year with your “TWEforME Day” – a day to spend however you choose!

We offer a range of great benefits such as flexibility, rewards and discounts and health and wellbeing initiatives. To find out more, click here.

It takes all varietals!

At TWE, we proudly celebrate diversity and are committed to being an equal opportunity employer. Our goal is to build a workforce that reflects the diversity of the consumers who enjoy our products.

All qualified applicants will be considered for employment regardless of age, race, color, religion, sexual orientation, gender identity, national origin, or disability. If you require any assistance to be included in our process, please contact recruitment@tweglobal.com, quoting the job title and reference number.

Apply Today!

We do move quickly at TWE and continually review applications, so if you don’t want to miss out, please apply today!

Pay Transparency Disclosure: The base pay range offered for this position is $108,000 to $125,000 per year and other benefits. These figures represent what we reasonably expect to pay for this position, but the actual compensation offered will depend upon numerous job-related factors, including but not limited to candidate qualifications, skills, experience, education, location, and alignment with market data. Treasury reserves the right to modify the range in the future.