Marketing Manager, Social Media and Content

Description

The Role

Marketing Manager, Social Media and Content

About Trax

Shopkick is on a mission to bring delight and reward to the consumer shopping experience. As part of the Trax Retail family, we are a unicorn looking to accelerate our growth trajectory as we partner with major brands and retailers to transform the way people engage with stores and products, both online and in the physical world.

Our Social Media & Content Manager is responsible for driving engagement, growing our community, and delivering impactful content across social and in-app channels. This role requires a hands-on, strategic thinker who can manage execution end-to-end – from brainstorming to creating to reporting – while keeping pace with shifting priorities and a fast-moving team. This is a roll-up-your-sleeves, results-oriented role for someone who thrives on creative ownership, isn’t afraid to pivot, and is passionate about connecting with the app community through smart, strategic content.

What You’ll Do:

• Own and execute our social media and content strategy, ensuring all content is engaging, on-brand, and aligned with user behavior.
• Manage the content calendar across all platforms, including social channels and the Shopkick app.
• Create, film, and edit original content (video, photography, reels, GIFs, carousels, etc.) for organic and sponsored posts, balancing creativity with performance metrics.
• Oversee content tied to client sponsorships, ensuring quality and timely delivery.
• Analyze performance data, identify opportunities, and optimize strategies in real time; collaborate with analytics to refine insights.
• Manage community engagement and social moderation; ensure timely, professional responses in coordination with customer success.
• Lead creative brainstorming sessions and work closely with designers to maintain brand integrity.
• Collaborate cross-functionally to align content with broader marketing initiatives and update the integrated marketing calendar.
• Explore new platforms, tools, and influencer partnerships to expand reach and effectiveness.
• Oversee the content and social budget, including paid incentives and giveaways.
• Manage one social media coordinator, setting clear goals, expectations, and direction.
• Roll up your sleeves to support team objectives – whether it’s community moderation, rapid-turnaround content, audience engagement, out-of-the-box requests, or jumping in after hours when necessary for high-priority needs.

Requirements:

• Proven experience in social media management and content creation, with a strong portfolio of successful campaigns (1-4 years).
• Strong analytical skills to interpret complex data, extract insights, and drive actionable decisions.
• Excellent written and verbal communication skills, with a proven ability to collaborate across teams.
• Demonstrated ability to lead and execute cross-functional campaigns, from strategy to execution.
• Experience managing budgets and optimizing spend for maximum ROI.
• Proficiency in video editing, content creation tools (e.g. Canva, Adobe Creative Suite, Final Cut Pro, etc.), and social media management platforms.
• Prior experience in leading social media teams, with a track record of growing engagement and followers.
• Ability to represent the company professionally at industry events and with key partners.
• Knowledge of CPG and rewards platform industry trends is a strong plus.

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Trax is committed to a diverse, inclusive, and equitable workplace where all team members, whatever their gender, race, ethnicity, national origin, age, sexual orientation or identity, education, or disability, feels valued and respected. We are committed to a nondiscriminatory approach and maintaining an inclusive environment with equitable treatment for all.