Manager, Product Marketing

Overview

Responsible for marketing priority products and services offered by Travel Leaders Network to its 55,000+ member Travel Advisors. Includes marketing of programs to generate new client leads, retain and upgrade current clients, delight clients with hosted cruises, and increase efficiency with booking & agency operations tools.

Responsibilities

• Create, manage and implement the marketing communications plans and initiatives for multiple products and services offered to 55,000+ member travel advisors, including:

• New client lead generation (Agent Profiler)

• Current/past client retention/upgrading (Engagement Mail & Email Direct Marketing)

• Hosted Cruises (Distinctive Voyages)

• Annual International Conference & Regional Meetings

• Productivity Tools (SNAP for air, hotel, and car, emPower Cruise commission enhancer)

• Develop positioning, audience targeting, and messaging and execute implementation plans for new product launches and updated product relaunches

• B2B Marketing communications channels leveraged for this position’s marketing initiatives include website, email, direct mail, social media, printed collateral, trade show materials, and promotional items, among others

• Responsible for program content on Member Intranet (Agent Universe)

• Communicates program updates/changes to all internal stakeholders

• Other Duties as Assigned.

• Travel as needed – under 5%

Qualifications

• Spoken & written English at Mastery level
• 3 years or more experience in marketing communications at a marketing agency or client-side
• Travel Industry experience preferred
• Must have a strong sense of urgency, outstanding project and time management skills, and the ability to work on multiple projects simultaneously
• Excellent communication and presentation skills, including writing and editing marketing copy
• Self-motivated with the ability to work independently and as part of a team
• Proficient in MS Office Suite
• Bachelor’s Degree in a related field or equivalent experience

The salary range on this job posting/advertising has been developed to give applicants a wide range to comply with pay transparency laws in all states and geographical areas. Many factors, such as years of experience, geographical location, budget etc. are considered when determining the starting rate of pay. The salary range posted represents the pay range for U.S. candidates. If the job posting indicates that the role is available for international candidate consideration, the salary range will be based on the local market for the country where the candidate would be working.

This role may be eligible for an incentive, commission, bonus, or a discretionary bonus program based on the company’s financial goal achievement and individual performance.

Our benefit offerings include choice of two medical plans and two dental plans, vision insurance, flexible spending accounts (FSAs), company-paid life insurance and AD&D, optional additional life insurance and AD&D, disability insurance, paid parental leave, paid time off, 401k Plan with company match, discounted employee travel options, access to LinkedIn Learning webinars and courses. Discounted pet insurance and auto, home, & renters insurance.

Internova Travel Group is an Equal Opportunity Employer. We make employment decisions without regard to age, race, religion, national origin, gender, disability, veteran status, genetic information, sexual orientation and gender identity or any other protected class.

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