We are looking for a results-driven Email Marketing Specialist to join our growing digital team. The ideal candidate must have strong experience in building automated email flows, campaign optimization, segmentation, and performance tracking.
This is a full-time remote position and requires strict availability during IST working hours (9:00 AM – 6:00 PM IST).
Position Details
- Job Type: Full-Time
- Working Hours: 9:00 AM – 6:00 PM (IST)
- Work Mode: Remote
- Task Management: ClickUp
- Communication: Microsoft Teams
Key Responsibilities
- Plan, create, and execute email marketing campaigns
- Build automated email flows (welcome series, abandoned cart, follow-ups, nurturing, re-engagement, etc.)
- Segment email lists based on user behavior, interests, and lifecycle stage
- Manage CRM integrations and email platform setup
- Optimize subject lines, content, and CTAs to improve open rates and conversions
- Monitor campaign performance and prepare weekly/monthly reports
- Maintain email list hygiene and ensure compliance (CAN-SPAM, GDPR, etc.)
- Conduct A/B testing to improve campaign results
- Collaborate with copywriters, designers, and marketing team
Required Skills & Experience
- Proven experience in email marketing (4+ years preferred)
- Experience with platforms such as:
- GoHighLevel (GHL)
- Mailchimp
- ActiveCampaign
- Klaviyo or similar tools
- Strong understanding of:
- Email automation workflows
- Lead nurturing funnels
- CRM integrations
- Conversion optimization
- Knowledge of deliverability best practices
- Ability to analyze metrics (Open Rate, CTR, Conversion Rate, Revenue per Email)
- Basic understanding of HTML email templates
Preferred Qualifications
- Experience in performance-driven industries
- Experience managing large customer databases
- Strong copywriting skills
- Experience with UTM tracking and GA4 integration
- Experience in referral and retention campaigns
KPIs & Performance Metrics
- Open Rate improvement
- Click-Through Rate (CTR)
- Conversion Rate
- Revenue generated from email campaigns
- List growth & engagement rate
What We Expect
- Full availability during IST hours
- Daily updates via Teams
- Task completion via ClickUp
- Proactive communication
- Data-driven mindset
- Long-term collaboration commitment