Digital Marketing Specialist

About the Role:

We are seeking a highly skilled and results-driven Digital Marketing Executive with at least 5 years of proven experience in PPC, SEO, CRM, and Email Marketing. This is a full-time remote position where you will be responsible for developing, executing, and optimizing our digital marketing strategies to drive growth, engagement, and conversions.

Key Responsibilities:

• Plan, execute, and manage PPC campaigns across platforms such as Google Ads, Facebook Ads, and others to maximize ROI.
• Develop and implement comprehensive SEO strategies including keyword research, on-page and off-page SEO, and technical SEO audits.
• Manage CRM platforms to nurture leads, automate marketing workflows, and enhance customer engagement.
• Design, implement, and monitor email marketing campaigns, including list segmentation, automation, A/B testing, and performance analysis.
• Collaborate with content creators, designers, and other stakeholders to ensure marketing consistency and brand alignment.
• Analyze campaign performance data and provide actionable insights and recommendations for continuous improvement.
• Stay up to date with the latest digital marketing trends, tools, and best practices.

Qualifications:

• Minimum 5 years of professional experience in digital marketing roles.
• Strong expertise in PPC campaign management and optimization.
• Proven track record of successful SEO strategy execution.
• Experience managing CRM systems and integrating them with marketing efforts.
• Proficient in email marketing tools and techniques, including automation and segmentation.
• Excellent analytical skills with the ability to interpret data and generate reports.
• Strong communication and project management skills.
• Self-motivated and able to work independently in a remote environment.

Benefits:

• Flexible remote working environment.
• Competitive salary package.
• Opportunities for professional growth and development.
• Collaborative and supportive team culture.