Growth Marketing Lead

🚀 WE’RE HIRING: Growth Marketing Lead — ASEAN

📍 Indonesia / ASEAN

🌏 B2B Media & Advertising

🤖 AI • Social • Video • Web • Email • Paid Ads • Analytics

The Perfect Media Group (TPM) is looking for a hands-on, data-driven Social Media & Digital Growth Lead to build audiences and generate measurable business opportunities across Indonesia and ASEAN.

This is not a traditional social media role. We want someone who can create, launch, track and optimise the entire digital acquisition funnel.

WHAT YOU’LL OWN

📈 Social & Audience Growth

Grow targeted B2B audiences across LinkedIn, YouTube, GMB and other relevant platforms.

💰 Online Advertising

Create and manage paid campaigns across LinkedIn, Google, Meta, YouTube and other relevant channels — from creative and targeting to budget optimisation and retargeting.

🎥 Video & Creative

Create and edit short-form videos, ads, interviews, event content and executive thought leadership.

🌐 Web & Landing Pages

Build and optimise websites, landing pages, campaign microsites and lead-capture forms.

📧 Email Outreach

Build targeted B2B prospect lists and execute email outreach, newsletters, automated sequences and lead-nurture campaigns.

📞 Lead & Call Tracking

Set up conversion and call tracking to identify where enquiries originate. Connect advertising, website forms, calls and CRM activity so we understand which campaigns generate real leads and business opportunities.

🎯 End-to-End Funnels

Own the journey from:

Ad / Social → Content → Website → Email / Call → CRM → Qualified Lead → Sales Opportunity

🤖 AI & Automation

Use AI to accelerate creative production, video, prospect research, personalisation, campaign optimisation, reporting and marketing automation.

📊 Analytics & Attribution

Build dashboards using GA4, CRM and advertising data to track CPA, CPL, CTR, conversions, calls, lead quality and ROI.

🧪 Test & Scale

Continuously A/B test ads, audiences, creative, video, email, landing pages and offers — then scale what delivers results.

🌏 ASEAN Growth

Help TPM build audiences, databases and commercial opportunities across Singapore, Indonesia and the wider ASEAN region.

WHO WE’RE LOOKING FOR

3–5 years’ experience in growth marketing, B2B media, SaaS, digital publishing or a performance-focused agency.

Hands-on capability across several of these areas:

• Google Ads & LinkedIn Campaign Manager

• Meta / YouTube advertising

• GA4, Google Tag Manager & conversion tracking

• Call tracking & lead attribution

• HubSpot or similar CRM/marketing automation

• B2B email outreach

• Landing pages & CMS/web management

• Video editing & digital creative

• AI marketing & automation tools

• SEO & conversion optimisation

SUCCESS = BUSINESS RESULTS

We care about qualified enquiries and commercial results — not vanity metrics.

Your KPIs will include:

Qualified Leads • Cost per Lead • Cost per Acquisition • Calls & Enquiries • Conversion Rate • Lead Quality • Database Growth • Audience Growth • Sales Opportunities • ROI

Show us:

“Here was the budget. Here’s what I built. Here’s how I tracked it. Here are the leads and results.”

WHY TPM?

TPM is an Out-of-Home advertising, signage and media group, with businesses and partnerships spanning ASEAN, China, Japan and beyond. We’re building a leaner, AI-enabled and internationally minded organisation where technology, creativity and measurable results come together.

📩 TO APPLY: Send us your CV and examples of campaigns, ads, websites, videos or growth funnels you have personally built or managed. Show us the numbers and results.

#Hiring #ASEANJobs #GrowthMarketing #PerformanceMarketing #DigitalMarketing #B2BMarketing #GoogleAds #LeadGeneration #AI