Marketing Specialist

Job Title: Contractor – Marketing

Department: Product Marketing – Institutional

Location: New York, NY (Remote option available)

Duration: 1 Year

Schedule: 40 hours/week, 8 hours/day, 5 days/week

Summary:

Client is seeking a Marketing Contractor to develop, maintain, and evolve the sales collateral suite for Client's Prime — the firm’s integrated institutional platform for trading, financing, and custody.

This role ensures the sales team has top-tier, compliant, and persuasive materials that communicate Prime’s value proposition across client segments and markets.

Key Responsibilities:

• Develop high-quality sales decks, one-pagers, and product overviews for Client's Prime (custody, trading, financing, unification initiatives).
• Continuously refine collateral based on product updates, launches, market shifts, and client feedback.
• Collaborate with Sales, Product Marketing, Product, and Legal/Compliance to ensure accuracy and alignment.
• Support sales teams with tailored client materials while maintaining consistent messaging.
• Partner with the RFI/RFP team to standardize messaging across institutional offerings.
• Manage and organize all content in Highspot, maintaining version control and discoverability.
• Define and report on metrics for collateral engagement and effectiveness.

Qualifications:

Experience: 4–6 years in financial services or fintech marketing (collateral, narratives, or RFPs).

Skills:

• Deep understanding of institutional trading, custody, and financing.
• Strong storytelling and visual communication abilities.
• Advanced PowerPoint/Google Slides skills; familiarity with Highspot or similar enablement tools.
• Strong organizational and stakeholder management skills.
• Ability to grasp complex, technical, and regulated product environments.

Nice-to-Haves:

• Experience in crypto or digital assets.
• Familiarity with Coinbase Prime or comparable institutional platforms.
• Awareness of relevant regulations (MiCA, FCA, SEC/CFTC).
• Basic design and layout proficiency.

Education:

Bachelor’s degree in Marketing, Communications, Finance, Design, or a related field — or equivalent experience.