Job Title: Developer Marketing Consultant
Duration: 12+ Months
Location: Remote
Job Description:
The team builds foundational APIs and tools that empower developers to bring users. As adoption of crypto infrastructure accelerates, we're looking for a highly strategic, execution-driven Marketing Consultant to help accelerate GTM efforts for two of flagship products: API and Embedded Wallets. This role will focus on the U.S. market and deploy a budget-tiered plan to drive immediate awareness, signups, integrations, and usage.
What You'll Do
- Roll up your sleeves to execute with urgency–this is a strategic and tactical role focused on driving real impact, fast.
- Operate as an individual contributor, not an advisor. You will build campaigns, launch content, ship media, and partner cross-functionally to get things live.
- Execute an integrated campaign across performance marketing, content, developer outreach, and co-marketing.
- Build and iterate marketing strategies across a range of budget tiers, optimizing for developer signups, API integrations, transaction volume, and revenue.
- Manage paid social campaigns (X/Twitter, LinkedIn, Reddit) with targeted messaging for developer and fintech personas.
- Launch SEM and content initiatives to capture high-intent search traffic and drive developer education.
- Activate grassroots developer tactics, including hackathons, meetups, AMA sessions, and integration incentives.
- Collaborate closely with Product, Developer Relations, and Growth teams to align campaign messaging, prioritize channel mix, and accelerate developer activation.
- Track campaign performance, reallocate spend based on data, and deliver measurable outcomes across core KPIs.
What We Looking for In You
- Proven experience executing fast-paced, high-impact B2B marketing campaigns in the developer or fintech space.
- Deep understanding of developer audiences, especially in crypto, Web3, or infrastructure tooling.
- Demonstrated ability to manage paid media, content strategy, and event marketing end-to-end.
- Experience planning and managing performance budgets from (USD)50K to (USD)500K with clear ROI focus.
- Highly strategic thinker who thrives on execution, iteration, and delivering short-term wins.
- Strong collaboration and communication skills; able to align cross-functional stakeholders quickly.
- Prior experience marketing APIs or SDK-based products to technical audiences.
- Familiarity with crypto, wallet infrastructure, and developer-facing fintech tools.
Nice To Haves
- Connections within Web3 developer ecosystems or past involvement in hackathon programs