Marketing And PR Manager

TP-Link, a global leader in networking and smart home solutions, is seeking a dynamic and driven Marketing & PR Manager to lead our brand presence across the Balkan region, with a focus on the Serbian market. This is a fully remote position ideal for a marketing professional with strong PR and social media expertise, who is ready to operate independently and make a real impact.

About the Role: The Marketing & PR Manager will be responsible for developing and executing TP-Link’s regional marketing & PR strategy, campaigns, and brand initiatives across the Balkans, with priority on Serbia.

Responsibilities:

• Develop and execute TP-Link’s regional marketing & PR strategy, campaigns, and brand initiatives across the Balkans, with priority on Serbia.
• Manage external traffic acquisition channels, including social media ads (Facebook, Instagram, TikTok), Google Ads, display networks, affiliate and partner marketing, and promotional campaigns.
• Build and maintain relationships with local media, influencers, tech reviewers, and bloggers, coordinating product seeding, press releases, review articles, and event activations.
• Manage and grow our presence on social media platforms like LinkedIn, Instagram, TikTok, Facebook and coordinate the updates across internal and external marketing channels.
• Collaborate with HQ marketing and local sales teams to support product launches, seasonal campaigns, and promotional initiatives that align with sales goals.
• Support the Management in refining marketing processes and handling PR activities.
• Organize and oversee regional marketing events, product launches, and promotional activities.
• Monitor market trends and competitor activity to inform strategy.
• Any other tasks and responsibilities as requested by the direct manager.

Required Skills:

• Bachelor’s degree or above in Marketing, Communications, Business, or a related field.
• Minimum 3 years of experience in marketing & PR, preferably in networking, telecommunications, or tech industry.
• Exceptional candidates with 1–2 years of proven experience may also be considered.
• Native-level Serbian or Croatian or Bosnian (written and spoken, prefer Serbian).
• Advanced English knowledge both verbal and written.
• Strong skills in PR, social media management, and content creation.
• Proficiency in Microsoft Office and design tools like Photoshop, Illustrator, CorelDRAW.
• A proactive, adaptable, and highly organized individual with a hands-on attitude.
• Must operate via own company (B2B invoicing required).

Preferred Skills:

• Experience in the tech industry.
• Ability to work independently and manage multiple projects.

What We Offer:

• A challenging and rewarding role in a global tech leader company
• Remote work across the Balkan region, preferably based in Serbia.
• Opportunity to shape TP-Link’s regional marketing presence
• Competitive remuneration package with yearly bonus
• Collaboration with a young, fast-growing team