Director, Field Marketing (USA)

Maximize Your Impact with TP

Welcome to TP, a global hub of innovation and empowerment, where we redefine the future. With a remarkable €10 billion annual revenue and a global team of 500,000 employees serving 170 countries in over 300 languages, we lead in intelligent, digital-first solutions.

As a globally certified Great Place to Work in 72 countries, our culture thrives on diversity, equity, and inclusion. We value your unique perspective and believe that your talent is the missing piece that completes our vision for a brighter, digitally driven tomorrow.

The Opportunity

We seek a dynamic and results-driven Director of Field Marketing to lead and execute a comprehensive field marketing program that drives pipeline, revenue growth, and exceptional customer experiences.

This role is ideal for a marketing professional with a proven track record in leveraging a mix of in-person and virtual events, including sponsored opportunities, company-hosted events, and thought leadership speaking engagements, to create impactful touchpoints for clients and prospects and position our professional services firm as an industry leader and trusted partner.

The Responsibilities & Duties

• Develop and execute a field marketing program to accelerate the pipeline and drive revenue across key accounts and verticals.
• Collaborate with marketing and sales teams to ensure alignment on target audiences, campaign strategies, and pipeline goals.
• Plan, manage, and optimize a mix of sponsored and hosted events, including in-person conferences, trade shows, proprietary hosted roundtables, webinars, and virtual roundtables.
• Secure high-impact sponsorships and speaking opportunities that align with target audience priorities and elevate the company’s brand presence.
• Oversee event logistics and promotional strategies, including budgeting, vendor management, and on-site/virtual execution, to ensure seamless experiences.
• Ensure events deliver measurable ROI by generating leads, deepening customer relationships, and positioning the firm as a thought leader.
• Design and implement engaging marketing event experiences that resonate with attendees, reinforce our commitment to delivering value, and strengthen customer engagement throughout the buyer journey.
• Gather and act on feedback to continually improve field marketing efforts and customer satisfaction.
• Collect and act on attendee feedback to continually refine event strategies and improve customer satisfaction.
• Work closely with integrated marketing, digital marketing, sales, and customer success teams to align event marketing efforts with broader business objectives, ensuring vertical and horizontal campaign alignment.
• Collaborate with external partners, industry associations, and event organizers to identify strategic opportunities.
• Partner with content and marketing teams to create event-specific assets such as keynote presentations, panel discussions, presentations, event-specific materials, and promotional content.
• Ensure consistent messaging and alignment with the company’s value propositions.
• Leverage sales, client success, and customer insights to craft event themes and messaging that align with vertical, line of business, and brand narratives and resonate with senior executive decision-makers.
• Track and analyze the performance of field marketing initiatives, including pipeline contribution, lead conversion, event ROI, and customer engagement.
• Provide regular reporting to senior leadership and key stakeholders, highlighting successes, learnings, challenges, and areas for improvement.

The Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field (MBA preferred).
• 8+ years in B2B field marketing, event marketing, or demand generation, with at least 3 years in leadership.
• Proven expertise in creating and executing large-scale and hosted event-driven marketing strategies that deliver measurable results.
• Exceptional project management and organizational skills, with the ability to manage multiple initiatives simultaneously.
• Proficiency in event management platforms and marketing automation tools (e.g., Cvent, Marketo, Salesforce, Demandbase).
• Excellent communication and interpersonal skills for cross-functional collaboration and stakeholder engagement.
• Strong written and verbal communication skills, including presentation development and delivery.
• Collaborative mindset with the ability to build strong relationships across teams and levels.
• Strong analytical skills and mindset for measuring and optimizing event ROI.
• Mindset to thrive in a fast-paced, deadline-driven environment.
• Creative thinker with a customer-first approach to marketing strategies and a passion for delivering memorable customer experiences.

Pre-Employment Screenings

By TP policy, employment in this position will be contingent on your successful completion and passage of a comprehensive background check, including global sanctions and watch list screening.

Important | Policy on Unsolicited Third-Party Candidate Submissions

TP does not accept candidate submissions from unsolicited third parties, including recruiters or headhunters. Applications will not be considered, and no contractual association will be established through such submissions.

Diversity, Equity & Inclusion

At TP, we are committed to fostering a diverse, equitable, and inclusive workplace. We welcome individuals from all backgrounds and lifestyles and do not discriminate based on gender identity or expression, sexual orientation, race, religion, age, national origin, citizenship, disability, pregnancy status, veteran status, or other differences.