Digital Marketing Manager

About Town Plan Map

Town Plan Map is a fast-growing PropTech startup in Ahmedabad, revolutionizing real estate analysis through AI-powered insights, interactive city development maps, and geo-spatial analytics. We are on a mission to bring transparency to real estate by bridging the digital divide in the sector.

Job Overview

We are looking for a Digital Marketer to drive our online presence, lead generation, and brand awareness. The ideal candidate will have experience in digital strategy, performance marketing, and content-driven growth.

Key Responsibilities

• SEO & Website Management: Optimize the company website for search engines, improve rankings, and drive organic traffic.
• Paid Advertising: Plan, execute, and manage PPC campaigns across Google Ads, Facebook, LinkedIn, and other platforms to generate high-quality leads.
• Social Media Marketing: Develop and execute content strategies for LinkedIn, Twitter, and Instagram to build engagement and brand recognition.
• Content Marketing: Collaborate with designers and writers to create high-quality blog posts, whitepapers, case studies, and email campaigns.
• Analytics & Reporting: Track KPIs, analyze campaign performance, and optimize strategies using Google Analytics, Meta Business Suite, and CRM tools.
• Email & Automation: Develop targeted email campaigns using marketing automation tools to nurture leads and improve conversions.
• Partnerships & PR: Work with industry influencers, real estate forums, and PR agencies to increase brand credibility.
• Event Marketing: Support offline and online event promotions, webinars, and partnerships.

Qualifications & Skills

• 2-5 years of experience in digital marketing, preferably in PropTech, Real Estate, or SaaS.
• Strong understanding of SEO, SEM, Google Ads, and Social Media Marketing.
• Experience with marketing automation tools, CRM platforms, and analytics tools.
• Proficiency in Google Analytics, Meta Ads Manager, LinkedIn Ads, and email marketing tools.
• Ability to create compelling content and collaborate with designers & copywriters.
• Strong analytical and problem-solving skills to optimize campaign performance.
• A self-starter who thrives in a fast-paced startup environment.