SEO Specialist (19-month Maternity Cover)

Are you passionate about researching, planning, and executing SEO content strategy? We are hiring for an SEO Specialist! (this is a Maternity Leave Cover lasting for approximately 19 months, ideally starting June 8th, 2026)

ToursByLocals is an online travel marketplace; our platform connects discerning travellers in search of customized, private tours with handpicked tour guides, providing meaningful and memorable travel experiences in over 170 countries, worldwide. We believe in keeping travel human: our global team of over 100 people support and engage our customers as they search for out-of-the-ordinary travel experiences. You can learn more about our hiring process here.

This is a remote role, based out of Canada. You must be legally able to work in Canada. We are unable to sponsor candidates at this time.

As an SEO Specialist at ToursByLocals, you will support the Performance Marketing team in leading our SEO content strategy. Reporting into the Director of Performance Marketing, you will be responsible for the day-to-day execution of our SEO content pipeline: creating briefs, running AI-assisted content generation workflows, QA-ing published pages, and troubleshooting technical issues. What this means is that you will be pivotal in impacting organic traffic, indexation velocity, and content throughput to support us reaching our goals. If this sounds like you, apply on our website!

Your primary goal will be to increase organic traffic and search visibility for ToursByLocals, and here's how you'll do that:

• Run our SEO content pipeline end-to-end: creating briefs, managing AI-assisted generation workflows, reviewing outputs for quality and brand voice, and getting pages live
• Own technical SEO QA: checking canonicals, indexability, redirects, status codes, and sitemaps so our crawl health stays clean
• Scale AI assisted content: maintain and improve the prompt templates, SOPs, and checklists that make our AI content workflows repeatable and scalable
• Keep internal linking sharp by implementing improvements using defined patterns and page relationships
• Monitor Google Search Console and Bing Webmaster Tools, catching and resolving coverage issues before they become problems
• Write clear, well-scoped tickets for engineering and coordinate across teams to keep work unblocked and moving
• Track what ships and report back weekly in a simple, consistent format

You may be the right person for this role if you:

• Have 5+ years of experience in key areas of SEO, including content generation and templatization, keyword research, on-page and off-page optimizations, and website audits.
• Can demonstrate proficiency with analytics tools and web traffic reporting, such as Google Analytics, Google Search Console, and third party tools like SEMRush.
• Have hands-on experience scaling content using AI in a governed workflow (prompt libraries, QA standards, anti-duplication controls)
• Have practical technical SEO QA skills: canonicals, indexability, redirects, status codes, and basic sitemap QA
• Have hands-on experience with a crawler such as Screaming Frog or equivalent
• Are comfortable with CMS publishing and bulk upload workflows (spreadsheets, structured uploads, formatting QA)
• Have experience working on an e-commerce website or marketplace product, with a high volume of traffic (50,000+ visitors/ month).
• Have strong project management skills - SOPs, checklists, and repeatable processes are second nature to you
• Love to learn and grow - you challenge yourself to learn, fail, and constantly improve, whether that’s through formal education or by gaining professional experience.

Please note that we are looking for candidates with a stronger skillset in SEO content, rather than technical SEO or social media content.

At ToursByLocals, we want every candidate to have a fair, inclusive and accessible candidate experience when exploring new opportunities with us. Our travellers and guides come from all walks of life and so do we! We understand that everyone has a unique career journey, and we hire great people from a variety of backgrounds. Don’t have 100% of the qualifications we’re looking for? No problem, please still apply!

We are committed to equitable compensation for employees in similar roles across various regions. The hiring range for this position in Canada is set at $85,000 - $100,000 CAD. We look forward to discussing this with you during our hiring process.

Accessibility & Inclusion

We want to make your recruitment experience as smooth as possible. If you require accommodations during the application or interview process, please let us know when applying, we’re happy to help!

Why ToursByLocals?

Founded in Vancouver in 2008, ToursByLocals is the go-to platform for private tours worldwide. With a presence in over 170 countries, we enrich people’s travel by connecting them with our network of 5,000+ expert guides to book personalized tours anywhere they’re going. Our global team of 100 support all users of the platform as they embark on one-of-a-kind travel experiences.

We offer competitive benefits based on location.

In Canada, these benefits include:

👩‍⚕️ Health & Wellness: Comprehensive health and dental coverage for you and your family, plus up to $1,000 annual health spending account.

💻 Home Office Support: A Mac computer, accessories, and furniture to set up your workspace.

✈️ Time Off & Flexibility: Three weeks of paid vacation, additional flexible PTO, and the ability to switch statutory holidays.

✈️ Explore90 program: After one year, work from anywhere in the world for up to 90 days

✈️ Travel Perks: A 25% discount and an annual voucher for ToursByLocals experiences.

💯 Remote Work: We are a fully remote company.