Senior Growth Marketing Manager

About Us:

Toups and Co Organics is a leading provider of all-natural skincare and makeup products. Our mission is to empower you to look and feel your best by offering the cleanest, most natural, and organic skincare products available. As we scale, we're looking for an experienced Senior Growth Marketing Manager to join our team!

Job Description:

The Senior Growth Marketing Manager will be responsible for maximizing revenue through digital advertising, with a heavy focus on Meta and Google. The ideal candidate will have a strong background in DTC media strategy and buying, with a deep understanding of the skincare and beauty industry.

Responsibilities:

Strategic Planning & Refinement

• Lead strategy for paid social media advertising, SEM and programmatic with a heavy focus on Meta and Google.
• Partner with Director of Social Media to develop and execute creative testing strategy.
• Identify and evaluate opportunities to test and scale on new-to-brand digital media channels (CTV, AppLovin, etc.)

Media Buying

• Execute all hands-on-keys media buying across all digital ad channels, with heavy focus on Meta and Google.
• Monitor and optimize campaigns, using data-driven insights to maximize performance and achieve OKRs.
• Partner with internal teams to traffic, manage and flight creative and campaigns.
• Manage and scale multi-million dollar annual media investment.

Customer Insights & Data Analysis:

• Use analytics to understand customer behavior, refine segmentation, and inform strategies.
• Build and maintain dashboards to track performance and retention metrics.
• Optimize customer acquisition funnels and improve conversion rates through A/B testing and performance analysis.
• Define and track key performance indicators (KPIs) to measure the success of growth initiatives.

Qualifications:

• 4-6 years of experience in media strategy and buying for DTC brands, preferably in the skincare, beauty, or consumer goods industry.
• Proven experience increasing ROAS and scaling high-growth brands.
• Expertise working with Meta, Google, and TikTok required.
• Familiarity with Triple Whale, Shopify, and By the Numbers strongly preferred.
• Strong analytical skills and ability to interpret data to make informed marketing decisions.
• Ability to work independently and as part of a team in a fast-paced, dynamic environment.

Benefits:

• Competitive compensation package
• Health Insurance
• Unlimited PTO
• Opportunity to work with a passionate and dynamic team
• Employee discounts on all Toups and Co Organics products

If you are passionate about clean skincare and makeup and believe you are a good fit, please submit your resume and cover letter detailing your relevant experience to careers@toupsandco.com with subject: Senior Growth Marketing Manager.