CRM and Email Marketing Manager

About Us:

Toups and Co Organics is a leading provider of all-natural skincare and makeup products. Our mission is to empower you to look and feel your best by offering the cleanest, most natural, and organic skincare products available.

Role Overview:

The CRM & Email Marketing Manager will be responsible for owning and optimizing the end-to-end customer journey through targeted email and SMS campaigns, marketing automation, segmentation strategies, and CRM management. This role plays a critical part in driving customer retention, lifetime value, and overall brand loyalty.

Key Responsibilities:

• Develop and execute a comprehensive email marketing strategy aligned with business goals and customer lifecycle stages.
• Manage CRM platform(s) (e.g., Klaviyo, Attentive) and ensure accurate segmentation, data hygiene, and personalization.
• Plan, build, and deploy campaigns including newsletters, product launches, transactional emails, onboarding, win-backs, and promotions.
• Own A/B testing strategy for subject lines, copy, design, send times, and segmentation to optimize key metrics (open rate, CTR, conversion, unsubscribe rate).
• Partner with design and copy teams to produce high-converting email creative and messaging.
• Analyze campaign performance and customer data to provide actionable insights and improve future campaigns.
• Audit, optimize and maintain performance of all automated flows (e.g., welcome series, cart abandonment, post-purchase, etc) and continuously refine them based on performance data.
• Monitor email deliverability, compliance, and platform health.
• Collaborate cross-functionally with operations, growth marketing, and customer service teams to support broader marketing initiatives.
• Stay current with CRM and email marketing trends, tools, and best practices.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 3–5+ years of experience in CRM and email marketing, preferably in ecommerce or DTC.
• Proficiency with email marketing platforms (e.g., Klaviyo, Attentive, etc.).
• Strong understanding of email marketing best practices, automation workflows, and lifecycle marketing.
• Experience with customer segmentation and analytics.
• Excellent written communication, project management, and organizational skills.
• Data-driven mindset with strong analytical skills.
• Working knowledge of HTML/CSS for emails is a plus.
• Clean beauty experience is a plus.

What We Offer:

• Competitive salary and benefits package
• Flexible work from home environment
• Employee discounts and work from home perks
• Opportunity to shape the voice and experience of a growing brand
• A collaborative and creative team culture

If you are passionate about clean skincare and makeup and believe you are a good fit, please submit your resume and cover letter detailing your relevant experience to careers@toupsandco.com with subject: CRM and Email Marketing Manager