Digital Marketing Specialist

The Role:

Torticity is seeking a skilled Digital Marketing Specialist to shape the way claimants navigate their legal journey. You will be responsible for designing and implementing strategies, processes, and introducing the right set of technologies to enhance the overall claimant journey for individuals seeking justice in mass tort and personal injury cases. As a successful Digital Marketing Specialist, you will seamlessly blend strategic vision with hands-on technical oversight, ensuring an exceptional and consistent claimant experience across all digital touchpoints. Your leadership will ensure that claimants receive the support and guidance they need, while also contributing to the success of our law firm partners.

Role Responsibilities Include:

• Develop, schedule, and optimize an end-to-end digital engagement journey
• Strive for maximum claimant retention and engagement rates across various litigations
• Utilize Iterable, SendGrid, and other relevant digital systems and platforms
• Oversee and manage all aspects of claimant journey
• Ensure a comprehensive omnichannel claimant experience across phone, email, and SMS platforms
• Act as a business stakeholder while working closely with our product team to align claimant portal feature development
• Prioritize releases, while balancing external value creation and internal business needs for scaled efficiencies
• Reporting on digital engagement performance, technical operations, and strategic initiatives to senior leadership
• Implement digital outreach strategies for effective bulk claimant communication
• Utilize analytics tools to measure content performance
• Report on the performance and success of claimant engagement strategies
• Identify trends and opportunities for improvement, while optimizing the claimant engagement and retention rates
• Collaborate closely with internal teams, including operations, technology, product, legal, and client services
• Assure alignment of claimant engagement initiatives with the overall business objectives
• Foster a culture of continuous improvement
• Regularly evaluate processes, gather feedback, and implement enhancements to claimant services
• Ensure that all engagement strategies and activities are HIPAA compliant
• Maintain the highest standards of data security and privacy

Preferred Experience:

• Minimum of 3-5 years of experience in managing and overseeing customer or user engagement
• Proven experience in designing and implementing end-to-end user engagement journeys
• Excellent understanding of digital outreach channels, including email and SMS communication
• Experience with creating and analyzing marketing email drip campaigns utilizing Iterable, SendGrid etc.
• Strong understanding of TCPA, CAN-SPAM, and CCPA regulations
• Strong understanding of the implications for digital communication campaigns
• Ensure compliance in SMS, email, and other outreach efforts
• Excellent project management skills with experience in agile or similar methodologies
• Knowledge of business process analysis and design techniques
• Proficient in the use of modeling and collaborative tools
• Strong understanding of digital management and digital marketing strategies.
• Flexible, enthusiastic and proactive approach to work
• Naturally curious with a demonstrated initiative to lead and own projects from start to finish
• Prior experience in the legal industry or familiarity with Mass Tort Litigation is a plus
• Bachelor’s degree in business administration, marketing, communications, or a related field

Compensation and Benefits:

This role will receive competitive salary, benefits, and variable compensation. The salary for U.S.-based employees in this role will be within the range listed below. Compensation is determined by various factors, including experience, location, and performance. This position is also eligible for variable compensation based on individual and company performance.

In addition, the position includes access to medical, dental, vision, and other benefits including flexible paid time off. At Torticity we recognize that our employees are not just professionals; they are individuals with unique lives, families, and challenges. This understanding drives our commitment to providing a comprehensive benefits package designed with your wellbeing at the forefront. At Torticity we are dedicated to helping you be the best version of yourself.

💰 Salary Range:

$75,000—$90,000 USD

🔗 Apply via our careers site: www.torticity.com/careers

About Us:

Torticity is a growing technology-enabled provider of outsourced services for the legal industry, focused on the large and growing mass tort sector. Our Company offers a full spectrum of services designed to meet our customers’ needs and streamline their success. Our committed team strives to help those who have suffered injuries to receive fair and equitable compensation for their damages. Our team is a compassionate, diverse group of people who are incredibly engaged and focused on our mission.

We are an equal opportunity employer and make employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, age, or any other status protected by law.

Job Type: Full-time permanent role

Date Posted: March 2025