Marketing Manager (w/m/d) - WFH

# Marketing Manager (w/m/d)

## About the Role

We are looking for a Marketing Manager (w/m/d) to join our dynamic marketing team at our Karben location near Frankfurt am Main. This is a full-time, permanent position within the Power People Group, a company group specializing in 360° HR marketing and recruiting.

In this role, you will develop and execute strategic marketing initiatives that strengthen brand visibility, support business objectives, and build a sustainable online presence. You will take ownership of content, campaigns, social media, SEO/SEA, internal and external communications, and cross-media marketing materials across digital and physical channels.

## Key Responsibilities

* Strategic Marketing Planning: Develop and manage comprehensive marketing strategies aligned with company objectives and long-term brand visibility.

* Content & Campaign Management: Plan, create, coordinate, and optimize targeted content across text, images, graphics, and video, with a strong focus on the company website and social media.

* Brand Positioning & Image Building: Strengthen the company's image and reputation and contribute to effective market positioning of its brands.

* Social Media Management: Create engaging content for LinkedIn, TikTok, and Instagram and represent the company group across social media, including appearing confidently on camera.

* SEO & SEA Management: Develop and implement search engine optimization strategies and effective SEA campaigns targeted to relevant audiences.

* Internal & External Communications: Manage clear and consistent communications and develop newsletters and other communication materials for relevant target groups.

* Cross-Media Marketing: Create and manage marketing materials, sales collateral, and digital and physical advertising materials with creativity and precision.

* Performance Optimization: Analyze campaign and content performance using a data-driven approach and derive appropriate optimization measures.

* Online Presence: Support the continued development of a sustainable and effective digital presence across relevant channels.

## Required Qualifications

### Experience & Marketing Skills

* Proven experience in strategic marketing, ideally within a digital marketing environment.

* Practical experience in content creation, campaign management, and performance marketing.

* Ability to independently plan, execute, manage, and optimize marketing initiatives.

* Strong understanding of target-group-oriented content creation and channel distribution.

* Experience with SEO and SEA optimization and relevant tools.

### Social Media & Communication

* Confident experience with social media platforms such as LinkedIn, TikTok, and Instagram.

* Ability to use social media strategically for brand positioning, content marketing, and online visibility.

* Confident communication skills, including the ability to appear in front of the camera.

* Strong internal and external communication skills.

### Analytical Skills

* Data-driven working style with the ability to independently analyze campaign performance and content performance.

* Ability to identify insights from performance data and translate them into practical optimization measures.

## Preferred Qualifications

* Experience in digital marketing and performance-focused marketing environments.

* Experience managing multiple marketing channels and cross-media campaigns.

* Experience developing brand positioning and sustainable online presence strategies.

## Work Arrangement & Location

* Job Title: Marketing Manager (w/m/d)

* Location: Karben, near Frankfurt am Main, Germany

* Employment Type: Full-time

* Contract: Permanent / Unbefristet

* Work Model: Hybrid, with a home-office option

* Work Schedule: Flexible working hours / Gleitzeit

## Compensation & Benefits

* Secure, long-term position in a diverse and future-oriented industry

* Individual professional development opportunities

* Comprehensive on-the-job onboarding and training

* 30 days of vacation, plus December 24 and December 31 as additional days off

* Flexible working hours supporting work-life balance

* Home-office option within a hybrid working model

* Subsidy for private office equipment, computer glasses, and VWL

* JobRad leasing for commuting and leisure

* Free beverages and parking

* Modern, fully equipped workplace with ergonomic workstations and air conditioning

* Rooftop terrace and leisure facilities, including table football

* Regular team and company events

* Collaborative, relaxed agency environment with creative freedom

## About the Power People Group

The company is part of the Power People Group, headquartered in Karben near Frankfurt am Main. The group focuses on 360° HR Marketing and Recruiting and brings together five brands: Personalwerk, a specialist agency for job advertisements; GRAPEVINE, an employer-branding agency; Kraft von Wantoch, a personnel consultancy; DMK E-Business, a software house; and jobsintown.de, its own job board. The group also includes its holding and internal service company, Kraft-Werke GmbH.

Together, the group works to shape the future of personnel marketing through creative, data-driven, and digital solutions.