Growth Marketing - USA Remote

About the Company

Flex is building an AI-native private bank for business owners, bringing banking, credit, payments, personal finance, and financial operations together in one integrated financial system. The company serves affluent business owners with annual revenues ranging from $3 million to $200 million, helping them move beyond outdated banking services and fragmented financial tools.

Since its public launch in September 2023, Flex has grown from zero to nine-figure annualized revenue, with a path to profitability by late 2026. The company has raised more than $100 million in equity and over $300 million in debt. Its culture emphasizes ownership, execution, high standards, collaboration, and long-term impact.

About the Role

Flex is seeking a strategic and hands-on Head of Growth Marketing to build and scale a growth engine that generates a predictable, high-quality pipeline across self-serve and sales-led channels. This senior leadership role will oversee customer acquisition, demand generation, digital marketing, and product-led growth initiatives.

The successful candidate will lead the Demand Generation team, manage performance marketing and digital channel strategy, and partner closely with Product, Sales, and Revenue Operations. The role also includes responsibility for website performance, SEO, Generative Engine Optimization (GEO), product marketing, and brand messaging. The ideal candidate combines strong marketing leadership with technical expertise, a data-driven approach, and a focus on experimentation, customer acquisition, and revenue growth.

Key Responsibilities

• Lead and manage the Demand Generation team, ensuring effective execution across performance marketing, digital channels, and enterprise campaigns.
• Own paid customer acquisition across search, display, paid social, and retargeting channels.
• Optimize customer acquisition cost (CAC), payback periods, and channel return on investment through continuous experimentation and data-driven improvements.
• Partner with Sales and Revenue Operations to align ideal customer profiles (ICPs), pipeline targets, and campaign strategies.
• Own the self-serve growth motion, driving top-of-funnel acquisition and supporting product-led growth.
• Collaborate with Product to develop and test activation strategies, onboarding flows, conversion improvements, and monetization initiatives.
• Define and monitor growth KPIs across acquisition, activation, and revenue.
• Manage Flex.one as a core growth channel, improving website discoverability, performance, and conversion rates.
• Drive organic customer acquisition through technical SEO, structured content, and website optimization.
• Improve visibility across AI-powered discovery platforms, including ChatGPT, Perplexity, and Gemini, through Generative Engine Optimization (GEO).
• Develop and execute product and brand marketing strategies that support brand awareness, revenue growth, and sales enablement.
• Support product launches by developing compelling messaging and creating materials for Sales teams and partners.
• Build and communicate Flex’s brand narrative through website copy, marketing campaigns, organic and paid channels, email, press, and referral programs.

Required Qualifications

• 6–10+ years of experience in growth, digital, or performance marketing, ideally within FinTech or B2B SaaS.
• At least 3 years of people management experience, with a track record of building and mentoring high-performing teams.
• Proven success scaling organizations from $50 million to $100 million and $200 million or more in annual recurring revenue (ARR).
• Demonstrated experience scaling self-serve customer acquisition, activation, and monetization.
• Strong expertise in SEO, paid acquisition, website optimization, and modern demand generation.
• Experience with sales-led acquisition, intent-based targeting, personalization, trigger-based messaging, and predictive analytics.
• Ability to develop marketing strategies grounded in research, data, and customer insights across campaigns, content, events, organic and paid channels, and affiliate marketing.
• Excellent copywriting, communication, and storytelling skills.
• Technical proficiency and comfort implementing modern marketing and analytics tools.
• A collaborative, empathetic leadership style, strong values, and a bias toward action.

Compensation

Flex offers a compensation package based on experience, geographic location, and expected impact. Annual earnings comprise a combination of base salary, stock, and performance-based bonuses tied to achieving targets.

Work Arrangement and Locations

• Employment Type: Full-time
• Work Arrangement: Remote opportunities available, with roles also based in San Francisco, Miami, and New York.
• Department: Marketing and Sales

Why Join Flex

• Build a financial platform designed to support business owners throughout the lifecycle of their money.
• Work on financial products involving payments, credit, and banking at scale.
• Tackle complex challenges across AI, underwriting, compliance, and global finance.
• Take ownership within small teams that emphasize trust and accountability.
• Work closely with company leadership, customers, and investors.
• Collaborate with experienced colleagues who value quality, speed, and thoughtful execution.
• Access meaningful equity opportunities as the company grows.