Content Marketing - Remote

# Director of Content Marketing

## About the Role

A HealthTech organization is seeking a strategic, hands-on Director of Content Marketing to own content strategy, storytelling, and brand voice. This role will create compelling content that drives awareness, engagement, and growth while translating complex healthcare topics into meaningful, human-centered stories.

The Director of Content Marketing will work closely with leadership, sales, product, partnerships, and customer-facing teams to develop content across channels, measure performance, and support measurable business outcomes. This is a fully remote position.

## Key Responsibilities

* Own and execute the content marketing strategy across all channels.

* Create and oversee blogs, case studies, white papers, thought leadership, customer stories, website content, email campaigns, social content, and sales enablement materials.

* Partner with leadership, sales, product, partnerships, and customer-facing teams.

* Develop executive thought leadership and customer success stories.

* Build and manage content calendars, campaigns, and editorial processes.

* Measure and optimize content performance using engagement, traffic, conversion, and pipeline metrics.

* Leverage AI responsibly to improve efficiency while maintaining authentic, high-quality storytelling.

* Translate complex healthcare topics into clear, meaningful, human-centered content.

* Balance content marketing strategy with hands-on execution.

## Required Qualifications

* 5–10+ years of content marketing experience.

* Strong B2B marketing background.

* Exceptional writing, storytelling, and content strategy skills.

* Experience owning content from strategy through execution.

* Background in healthcare, digital health, behavioral health, mental health, government, nonprofit, or mission-driven organizations.

* Experience creating content that drives measurable business outcomes.

* Comfortable working in a fast-paced startup environment.

## Preferred Qualifications

* Experience in mental health or behavioral health.

* Experience marketing to healthcare organizations, employers, government agencies, or community organizations.

* Experience with Webflow.

* Experience with SEO, content analytics, and demand generation.

* Portfolio of articles, thought leadership, campaigns, and writing samples.

## Ideal Candidate

The ideal candidate is a strong storyteller who can balance strategy and execution, create human-centered content rather than overly AI-generated content, and bring a passion for healthcare and mission-driven work. The role requires the ability to create content that resonates with business stakeholders as well as the communities being served.

## Work Arrangement

* Position: Director of Content Marketing

* Industry: HealthTech

* Work Arrangement: Fully Remote

* Posted: October 1, 2026

## Compensation & Benefits

* Base Salary: $120,000–$130,000

* Bonus: Eligible for bonus

* Benefits package

* 401(k)