Marketing Manager - B2B & B2G

About TopSchool

TopSchool is a pioneering AI company reimagining how education works in the age of intelligent technology. We build cutting-edge tools that help schools harness the power of AI, not just to improve learning outcomes, but to transform the entire educational experience for students, teachers, and parents.

At the heart of our platform is Personalized Learning AI (PLAI™), an adaptive engine that customizes learning pathways, supports educators with AI co-pilots, and empowers families with real-time insights into student growth.

We serve forward-thinking schools and education systems worldwide, helping them lead in a future where AI is core to both learning and life. We're here for the long haul: committed to shaping systems that prepare learners and institutions for an AI-powered world.

• Fully Remote Working
• Flexi Hours
• 23 Days Annual Leave
• Annual All-Team Retreat
• Pathway to Company Shares
• Opportunities for Travel
• Senior Mentorship Program
• Work on cutting-edge AI in Education

Role: Marketing Manager – B2B & B2G

Are you a marketing strategist with a deep understanding of Asia and a passion for education and AI? Join TopSchool to lead and execute high-impact go-to-market strategies targeting schools, districts, and education ministries across the region.

As our Marketing Manager for B2B & B2G, you’ll develop campaigns that resonate with enterprise and government buyers, build our online brand presence, and work closely with sales, product, and content teams to tell compelling stories of transformation.

Duties

• Lead go-to-market strategy and execution for enterprise and government segments
• Develop regional marketing plans with a focus on education institutions and ministries
• Manage content production pipelines for thought leadership, SEO, and branded storytelling
• Oversee the creation of high-quality case studies, white papers, and long-form content
• Collaborate with the social media and sales teams to align messaging and campaigns
• Track and optimize marketing across multiple digital and offline channels
• Elevate and protect the TopSchool brand through consistent, compelling messaging
• Report on performance metrics and insights to drive continuous improvement

Requirements

• 5+ years in B2B/B2G marketing, ideally in tech, SaaS, or EdTech
• Strong knowledge of Asian education and government landscapes
• Excellent English communication skills (written and verbal)
• Bonus: Proficiency in Traditional Chinese
• Bonus: Familiarity with the Taiwan education market
• Proven experience in content marketing, SEO, and digital campaigns
• Track record of building and executing GTM strategies for complex products
• Ability to manage multiple stakeholders and collaborate cross-functionally
• Strong brand sensibility and experience growing thought leadership presence

📩 Apply:

Send your CV and AI-written cover letter (include your prompt/process!) to jobs@TopSchool.ai