Performance Marketing Specialist (SaaS Experience)

About Us:

Tophat HR is a boutique consulting firm- We are an expert in tailored and comprehensive human resources consulting & management services.

Employment Type/Shift: Full-time, 7:30 PM- 3:30 AM IST, Mon-Fri

About the Role:

Our client is seeking a Performance Marketing Specialist with SaaS experience to drive

lead generation, optimize campaigns, and scale growth across multiple digital channels. The

ideal candidate is a generalist performance marketer with hands-on expertise in LinkedIn

Ads, Google Ads, HubSpot, and outbound lead generation strategies. You will play a

crucial role in building and executing high-impact marketing campaigns to attract and convert

qualified leads.

Key Responsibilities:

Paid Media and Demand Generation:

• Plan, execute, and optimize LinkedIn Ads and Google Ads campaigns to drive

customer acquisition and engagement.

• Implement A/B testing strategies to improve ad performance and conversion rates.
• Track, analyze, and report on campaign performance, ensuring optimal ROAS

(Return on Ad Spend).

Outbound Lead Generation:

• Develop and execute outbound marketing campaigns targeting potential SaaS

buyers.

• Leverage LinkedIn outreach, cold email campaigns, and personalized

messaging to generate high-quality leads.

• Collaborate with sales teams to align lead generation efforts with revenue goals.

Marketing Automation & CRM (HubSpot):

• Manage HubSpot workflows, email automation, and lead nurturing campaigns.
• Optimize lead scoring models to ensure efficient handover to sales.
• Monitor and improve marketing funnel conversion rates.

Performance Analysis & Optimization:

• Monitor key performance metrics (CPC, CPL, CAC, LTV) and optimize campaigns

accordingly.

• Generate actionable insights from campaign data to improve targeting and

messaging.

• Stay updated on industry trends and implement new growth strategies.

Requirements:

• 3-5 years of experience in performance marketing, demand generation, or

growth marketing in a SaaS environment.

• Hands-on expertise in LinkedIn Ads, Google Ads, and outbound lead generation.
• Strong proficiency in HubSpot for marketing automation and CRM.
• Experience with A/B testing, landing page optimization, and conversion rate

optimization (CRO).

• Analytical mindset with expertise in Google Analytics, campaign tracking, and

reporting.

• Strong communication and collaboration skills to work cross-functionally with sales

and content teams.

Preferred Qualifications:

• Experience with additional outbound tools such as Apollo, ZoomInfo, or Sales

Navigator.

• Knowledge of SEO, content marketing, or organic lead generation strategies.
• Familiarity with B2B SaaS buying cycles and lead nurturing techniques.

Why Join our client?

• Opportunity to work in a fast-growing SaaS company with a data-driven marketing

team.

• Competitive salary and performance-based incentives.
• Growth opportunities and continuous learning support.

If you're a growth-focused performance marketer eager to make an impact in the SaaS

space, we’d love to hear from you!

Diversity is key to building high-performing teams, and creating an inclusive work environment is our priority. We are an equal-opportunity employer and welcome people of diverse backgrounds, perspectives, and skills. We will work with applicants to provide accommodations at any stage of the hiring process.