Marketing Director

Employment Type: Full-time

Available Positions: 1

Location: Remote

Application Deadline: Sep 25, 2026

Summary

The Marketing Director leads strategy for molecular diagnostics and biomarkers, driving physician adoption, commercial growth, market access, and portfolio expansion.

Key Activities

• Lead commercial launch planning, customer targeting, messaging, field readiness, KPIs, and post-launch tracking.
• Develop strategic marketing plans aligned with company goals and budget.
• Identify market opportunities through customer research, competitive intelligence, physician insights, reimbursement trends, and analytics.
• Define product positioning, segmentation, targeting, and messaging.
• Develop dashboards and metrics to support commercial decisions.
• Lead lifecycle management of current and future molecular diagnostic products.
• Develop positioning and value propositions for physicians, hospitals, labs, payers, and health systems.
• Partner with Clinical and Medical Affairs to translate scientific evidence into compelling marketing materials.
• Develop launch strategies for new products, indications, and market expansions.
• Lead digital marketing initiatives for healthcare professionals.
• Partner with Sales to develop sales enablement tools, messaging, competitive positioning, objection handling, and training.
• Support key account strategies and physician adoption initiatives.
• Partner with Market Access to communicate reimbursement, clinical utility, and health-economic value.
• Translate complex scientific and clinical data into clear commercial messaging.
• Support conferences, educational programs, publications, and scientific exhibits.
• Build relationships with KOLs and professional societies to increase portfolio.

Preferred Skills

• Proven Marketing strategy development and execution
• Experience launching and commercializing molecular diagnostic products across CLIA laboratory services, FDA-regulated IVDs, or both, strongly preferred.
• Experience with Medicare reimbursement, Local Coverage Determinations (LCDs), and diagnostic coding.

Educations & Experience

• Bachelor's degree in Life Sciences, Molecular Biology, Genetics, Marketing, Business, or related discipline
• Minimum of 8- 12 years of progressive commercial experience within molecular diagnostics, medical devices, pharmaceuticals, or precision medicine, including previous field sales experience

Are you looking for your next opportunity? We can help.

Finding a great opportunity that fosters growth, a great culture, and leadership opportunities can be difficult. Top Quality Recruitment (TQR) connects professionals with leadership opportunities across the Packaging, Food and Beverage, Medical Devices, and Biotechnology industries. With 50+ years of experience, we believe in one-to-one communication and finding the best candidate/employer match possible.

TQR is an equal-opportunity employer that encourages diversity. We will consider all applications.

Accommodation for applicants with disabilities is available upon request.

Are you looking to hire? Get started here:

https://www.topqualityrecruitment.com/fill-a-position/

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See all available opportunities: https://www.topqualityrecruitment.com/jobs/

We thank all applicants for their interest and appreciate the time and effort involved; however, due to the large volume of resumes received only those candidates selected for an interview will be contacted. Please attached your resume to your application.

Job ID: 8404