SEO & Digital Marketing Specialist

Job Responsibilities:

SEO Focus (Core Responsibilities)

• Collaborate in developing and executing on-page and off-page SEO strategies to enhance brand visibility and organic traffic
• Conduct keyword research, ranking optimization, content structuring, URL optimization, and other fundamental SEO tasks
• Work closely with content teams to produce SEO-optimized articles, product pages, landing pages, and other materials
• Utilize SEO tools (e.g., Google Search Console, Ahrefs, SEMrush) for data analysis and strategy refinement
• Regularly monitor SEO performance, generate analytical reports, and provide actionable optimization recommendations

Additional Marketing Support (As Needed)

• Assist in executing digital marketing campaigns (e.g., social media, community management, partnership coordination)
• Support PR content drafting, brand-building initiatives, and data collection as required

Requirements:

• 1+ years of hands-on SEO experience (independent project execution is a plus)
• Strong understanding of search engine algorithms, keyword ranking mechanisms, and optimization strategies
• Proficiency in SEO analytics tools (Google Analytics, GSC, Ahrefs, SEMrush, etc.)
• Strong content sensibility and optimization skills
• Self-driven with excellent problem-solving abilities
• Effective communication and collaboration skills, comfortable with remote/cross-team workflows

Preferred Qualifications:

• Prior experience in Web3, or financial website SEO is highly valued
• Technical SEO knowledge (HTML basics, structured data, page speed optimization, etc.)
• Ability to read/write documentation and support international SEO efforts
• Proficiency in Mandarin and English to liaise with stakeholders and counterparts