Freelance Email Marketing Manager (Technical B2B / AI)

Company Intro:

At Toloka AI we create data that powers leading GenAI models and innovations. We work with frontier labs, big tech, renowned AI startups, enterprises and non-profit research organizations worldwide. We use a combination of Experts + Crowd + Tech Platform to teach AI models to reason and evaluate their efficacy and safety. We have experts in more than 50 different domains—from doctors and lawyers to physicists and engineers—and boast one of the most diverse global crowds, representing over 100 countries and speaking 40+ languages. We are a well-funded startup with an enviable portfolio of clients including Anthropic, Amazon, Microsoft, poolside, Recraft, and Shopify.

Recently, we secured strategic investment led by Bezos Expeditions with participation from Mikhail Parakhin, CTO of Shopify and board advisor to leading GenAI companies, who now serves as our Chairman of the Board. Our remote-first team is globally distributed around the world: USA, UK, the Netherlands, Czech Republic, Serbia, and more. We are headquartered in Amsterdam.

Role overview:

We are seeking an experienced Freelance B2B Email Marketing Specialist who understands highly technical audiences and can develop compelling content for AI and machine learning professionals. This part-time contract role requires someone who can manage the entire email marketing process from strategy to analytics.

Key Responsibilities:

Develop and execute comprehensive email marketing strategies aligned with our company’s priorities that reach technical B2B audience

Create engaging, technical content that resonates with AI developers and data scientists

Manage the full email marketing lifecycle from concept to delivery and analysis

Optimize campaigns based on performance metrics and industry benchmarks

Collaborate with product and technical teams to accurately translate complex concepts into valuable content

Maintain and segment our email database to ensure targeted communications

Stay current with email marketing trends and best practices in the AI/ML industry

Requirements:

5-10 years of experience in email marketing, preferably in technical B2B environments

Demonstrated success creating content for technical audiences, particularly in AI, ML, or data science fields

Strong understanding of email marketing platforms and analytics tools

Excellent writing skills with the ability to explain complex technical concepts clearly

Experience with A/B testing, list segmentation, and campaign optimization

Knowledge of email deliverability best practices and compliance regulations

Self-motivated with excellent time management skills for remote contract work

Preferred Qualifications:

Experience marketing to AI developers, data scientists, or machine learning engineers

Familiarity with the LLM and Generative AI ecosystem

Background in data-driven marketing strategy

Understanding of technical marketing in the AI tools and services space

Collaboration Details:

Part-time freelance position up to 5-10/week.

Remote work arrangement

Flexible hours with project-based deliverables

How to Apply:

Please submit your resume and a portfolio link of relevant email marketing campaigns for technical B2B audiences.

[Important Notice]

Scam Alert Regarding Fake Job Postings

It has come to our attention that an individual or group is fraudulently impersonating Toloka to post fake jobs and solicit personal information from applicants.Please be aware:

• Official Communication: Our recruiting team will only contact you from an official "toloka.ai" email address. We will NEVER use Gmail, Yahoo, Tolokainc, toloka.inc, or other personal or seemingly business email accounts.
• Our Process: We will never ask for your bank account details, credit card number, or any fees as part of the application or interview process.
• Official Listings: All legitimate job openings are posted on our official careers page: https://toloka.ai/careers#job-list

What to do: If you see a suspicious job posting or have been contacted by someone you suspect is a scammer, please do not provide any personal information. Instead, report the incident to us directly at security@toloka.ai and report the profile/post to LinkedIn.We are taking this matter very seriously and are working with the appropriate parties to resolve it.

Thank you for your vigilance!