Performance Marketing Manager

Company: Togwe Private Limited

Location: Jaipur & Remote

Job Type: Full-time

Position: Performance Marketing Manager

Experience Required: Fantasy Sports (5+ Years Experience)

Job Description:

We are looking for a Performance Marketing Manager with 5+ years of experience in the fantasy sports industry to drive user acquisition, retention, and revenue growth through data-driven marketing strategies. The ideal candidate should have a strong understanding of digital advertising, user behavior analytics, and ROI optimization in the fantasy sports ecosystem.

Key Responsibilities:

✅ Paid Media Strategy & Execution

• Plan, execute, and optimize paid marketing campaigns across Google Ads, Meta (Facebook & Instagram), YouTube, Programmatic, Twitter, and Affiliate Networks.
• Focus on CPI (Cost Per Install), CPA (Cost Per Acquisition), ROAS (Return on Ad Spend), and LTV (Lifetime Value) to optimize ad spend.
• Scale high-performing channels while continuously A/B testing creatives, targeting, and ad formats.

✅ User Acquisition & Growth

• Develop and execute strategies to acquire high-intent fantasy sports users.
• Leverage lookalike audiences, retargeting, and interest-based targeting to optimize acquisition.
• Track organic vs. paid user ratio and align acquisition strategies accordingly.

✅ Data-Driven Campaign Optimization

• Use tools like Google Analytics, AppsFlyer/Branch, Firebase, Adjust, or other MMPs for deep performance tracking.
• Analyze CTR, Conversion Rate, Cost Per First Deposit (CPFD), and Deposit Rate to optimize campaigns.
• Implement automation and AI-based bidding strategies for maximum efficiency.

✅ Retention & Engagement

• Work closely with the CRM & Retention teams to enhance user engagement via push notifications, email marketing, and in-app promotions.
• Optimize churn reduction strategies, ensuring high D1, D7, and D30 retention rates.
• Leverage data insights to reduce user drop-offs and increase deposits.

✅ Budgeting & ROI Management

• Own and manage a multi-million-dollar marketing budget with a focus on high ROI.
• Optimize spends across different platforms while maintaining a positive LTV/CAC ratio.
• Collaborate with finance and leadership to ensure marketing efficiency.

✅ Creative & Content Strategy

• Collaborate with designers and content teams to create high-performing ad creatives, landing pages, and video ads tailored for sports audiences.
• Test different ad formats (static, video, carousel, playable ads) to maximize engagement.

✅ Collaboration & Team Leadership

• Work closely with Product, Tech, Data Science, and Design teams to align marketing campaigns with user experience.
• Manage external agencies, ad networks, and affiliates to scale performance marketing efforts.

Key Requirements:

✔ 5+ years of experience in performance marketing for fantasy sports, gaming, or sports-tech platforms.

✔ Strong expertise in Google Ads, Facebook Ads, Affiliate Marketing, ASO, and Programmatic Advertising.

✔ Deep knowledge of MMPs (AppsFlyer, Adjust, Branch, Firebase) and analytics tools.

✔ Proven experience in managing multi-million-dollar ad spends with a positive ROAS.

✔ Expertise in user segmentation, funnel optimization, and churn reduction.

✔ Strong analytical mindset with proficiency in Excel, SQL, and data visualization tools.

✔ Passion for sports, fantasy gaming, and performance-driven marketing.

Preferred Qualifications:

🎯 Experience working in Dream11, MPL, My11Circle, or similar fantasy sports platforms.

🎯 Strong understanding of fantasy sports user behavior & lifecycle.

🎯 Hands-on experience with AI-driven marketing automation tools.

Benefits:

1. ● Competitive salary based on experience and skills.
2. ● Opportunity to work with a dynamic and growing team.
3. ● Flexible work environment with remote working options.

To Apply:

Please send your resume and a cover letter detailing your relevant experience and why you are a great fit for this role to career@togwe.com.