Performance Marketing Manager

Performance Marketing Manager

Location: Tarlac/Clark/Manila/Cebu

Shift: 7am-4pm, Mon-Fri

Arrangement: Hybrid or Remote

Unlock your potential!

+ Achieve MQL (Marketing Qualified Lead) targets for Australia, New Zealand, U.S. and Canada – Drive qualified lead volume through paid performance campaigns across Google Ads, Meta and LinkedIn, increasing TOA Global’s visibility and conversion in all four markets.

+ Maximize ROI for all paid campaigns – Deliver improved ROI across Google Ads, Meta and LinkedIn through continuous optimization, including full-funnel LinkedIn campaign strategy across all ad formats, lead magnet development and creative testing in partnership with the design team.

+ Enhance visibility of paid campaign performance – Provide detailed, insight-led reporting to internal stakeholders across all paid channels, ensuring data is actioned to improve results.

+ Communicate insights to guide marketing strategy – Use performance data, SEO and AEO (Answer Engine Optimization) signals to advise internal teams on content themes, lead magnet topics and campaign messaging that will resonate with target audiences.

Responsibilities

+ Design and deliver performance marketing campaigns across Google Ads, Meta and LinkedIn, aligned to MQL targets for Australia, New Zealand, U.S. and Canada.

+ Optimize campaigns across all paid channels – including PPC, Display and the full suite of LinkedIn ad formats – to improve quality, cost-per-lead and conversion rates.

+ Ensure all ad campaigns are being delivered on time and within the allocated budget.

+ Apply SEO and AEO insights to inform content strategy, lead magnet topics and campaign messaging recommendations for the broader marketing team.

+ Analyze performance across all channels and produce clear, insight-led reports that drive decision-making for future campaigns.

+ Partner with the creative team to brief, test and refresh campaign assets as part of a structured optimization and testing cycle

+ Identify and recommend new channel opportunities and optimization strategies to grow lead volume and improve efficiency across all four markets

Personal Attributes

+ High Attention to Detail: Ensures accuracy in campaign execution, clear communication with both clients and internal stakeholders, and precise tracking and reporting.

+ Analytical: Interprets marketing data, identifies trends, and translates insights into actionable strategies.

+ Proactive: Identifies opportunities for improvement and takes initiative to optimize marketing campaigns and communications

+ Collaborative: Works effectively with cross-functional teams, including Growth teams ANZ & NA, content, design, CRM specialists, and external partners, to execute integrated marketing campaigns.

+ Results-Driven: Focused on achieving KPIs, improving campaign performance, and maximizing ROI.

+ Strong Communicator & Presenter: Translates performance data and campaign insights into clear, actionable recommendations for stakeholders Strong Communicator & Presenter: Clearly explain marketing strategies and data insights to stakeholders to ensure alignment and execution.#x2014; going beyond reporting numbers to shaping strategy.

+ Organized: Manages simultaneous campaigns across four markets and multiple platforms with precision — prioritizing effectively, meeting deadlines and maintaining quality throughout.

+ Adaptable & Resilient: Thrives in a fast-paced, evolving marketing landscape and quickly adjusts to new challenges or priorities.

+ Audience-Obsessed: Develops a deep understanding of the target prospect and uses that insight to sharpen targeting, craft compelling messaging and select lead magnet topics that drive qualified conversions.

+ Problem-Solver: Quickly identifies and resolves challenges in campaign execution, lead generation, and marketing operations.

Skills & Competencies

+ Analytical approach – Analytically minded with a data-driven approach and strong reporting skills

+ Exceptional communication skills – exceptional written and verbal communication with the ability to effectively manage l stakeholders

+ Excellent time management skills – with the ability to prioritize tasks effectively

+ Commitment to ongoing learning –obsessed with the digital landscape and keeping up to date with trends in technology and ad performance

+ Creative mindset –capable of thinking innovatively and 'outside the box’

+ Independent & Team Focused – able to work effectively independently and within a results-driven team environment

+ 3+ years Google Ads experience

+ 3+ years Meta Ads experience

+ 3+ years LinkedIn ads experience

+ 3+ years Google Analytics experience

+ 3+ years Google Search Console Experience

+ Basic Web Development (HTML, CSS, Javascript etc)

+ Strong SEO and AEO (Answer Engine Optimisation) knowledge – able to apply search and AI-answer visibility principles to inform campaign targeting, content recommendations and lead magnet strategy

+ Experience using project management tools (Asana or similar)

+ Knowledge of SEO tools and keyword research techniques (SEMrush or Ahrefs)

+ Deep expertise in LinkedIn Ads across all formats – including Sponsored Content, Message Ads, Conversation Ads, Dynamic Ads and Lead Gen Forms – with a strong understanding of how each format serves different stages of the lead generation funnel

+ Creative collaboration – confident working with creative and design teams to brief, test and iterate on campaign assets as part of an ongoing optimisation cycle

Why Join Us?

At TOA, we believe your career should thrive alongside your personal life. That’s why we offer a complete package of benefits designed to support your growth, well-being, and happiness—both inside and outside of work:

✨ Comprehensive Health & Insurance Plan – including up to ₱50k Maternity Benefits and coverage for dependents, parents, or your common-law partner

✨ Guaranteed Annual Salary Increases with performance reviews

✨ International Career Opportunities and a global professional network

✨ Unlimited Referral Bonuses – earn cash incentives when you refer great talent

✨ Work-Life Balance – weekends off plus up to 21 Paid Leave Days a year

✨ Recognition & Rewards – celebrate your milestones with our Tenure Program, offering FREE HMO for dependents or cash incentives

✨ Professional Development – access certifications and courses through the Ab2 Institute of Accounting

✨ Competitive Perks – 20% Night Differential and Non-taxed Monthly Allowances (depending on position level)

✨ A Family-First, People-Centered Culture that values your time, with log-off policies to ensure you enjoy your personal life

✨ Fun at Work – exclusive TOA merchandise, team activities, and a breakout room with billiards, foosball, and table tennis

✨ Convenient & Healthy Workplace – close to residences, malls, restaurants, and sports hubs

💼 Work with purpose. Grow with confidence. Live with balance.