Paid Social Media Buyer & Growth Marketing Strategist (Cannabis Industry)

Paid Social Media Buyer & Growth Marketing Strategist (Cannabis Industry)

Mexico

Marketing /

Full-time /

Remote

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Join a fast-growing, performance-driven digital marketing agency that helps businesses scale through cutting-edge paid media strategies. With a focus on data-driven decision-making, high-impact campaigns, and continuous optimization, they partner with brands to drive measurable results and maximize ROI. Their team of digital experts thrives in a collaborative, innovative, and fast-paced environment, staying ahead of industry trends to deliver best-in-class advertising solutions.

They are seeking a creative and energetic full-time Paid Social Media Buyer & Growth Marketing Strategist who knows their way around the ins and outs of Cannabis. CBD, or other banned product verticles. The Paid Social Media Buyer & Growth Marketing Strategist will create and manage ads using Meta primarily, with a suite of tools we have to get around the system. You will be responsible for managing client budgets, account analysis, reporting, and interfacing with the client. This role will be client-facing. Each Strategist will work directly with the Head of Paid Media, Head of Strategy, Creative team, and various internal/external resources to formulate strategic action plans for each client and manage paid media campaigns across multiple channels.

If you thrive in regulated environments, know how to test fast and scale smart, and love turning data into decisions, this is your edge-of-the-industry opportunity. This is an incredible remote opportunity to work for a US-based company.

What You'll Do

• Develop, execute, and maintain ROI focused paid media campaigns across multiple channels.
• Use industry knowledge to develop and optimize paid media campaigns.
• Manage all components of the client’s day-to-day communication and overall account health.
• Be able to complete multi-channel marketing plans, support campaign ideation, and manage paid media for clients.
• Media Buying Qualifications - must have managed outright single-channel budgets bigger than $50,000 USD per month in spend.
• Ad Strategy & Media Buying Execution – Plan, launch, and optimize paid media campaigns across Meta (Facebook/Instagram), TikTok, Google (YouTube/Shopping/Search), and X (Twitter) for D2C brands.
• Collaboration & Cross-Functional Execution – Work closely with a Performance Marketing Strategist, project manager, designers, and copywriters to ensure campaigns align with creative strategy and business goals.
• Budget Management – Own and manage daily ad spend across multiple accounts, ensuring optimal allocation and efficiency.
• Creative Testing & Iteration – Work closely with the creative team to analyze ad performance, test new iterations, and scale winning creatives.
• Performance Analysis – Leverage analytics tools such as Meta Ads Manager, Google Analytics, Triple Whale, and Varos to track KPIs, identify insights, and optimize campaigns for ROAS.
• Audience Targeting & Experimentation – Continuously test new audiences, creative formats, and campaign structures to improve efficiency.
• Landing Page Optimization – Collaborate with clients and internal teams to ensure landing pages and funnels are conversion-optimized.
• Stay Ahead of Trends – Keep up with platform changes, algorithm shifts, and emerging ad strategies to keep our clients ahead of the curve.

What You Need

• Looking for those specifically with experience in tricky industries like Cannabis, CBD, etc.
• 3+ years in digital advertising
• 2+ years of experience in media buying for Cannabis D2C/eCommerce brands (agency experience preferred).
• 1+ year working at an agency or managing accounts
• Proven track record of managing $ 50 K+ monthly budgets with strong ROAS results.
• Deep expertise in Meta Ads, plus experience with TikTok, Google, and X ads.
• Strong analytical mindset – able to make data-driven decisions and optimize campaigns for performance.
• Client-facing experience with the ability to clearly present campaign results, insights, and next steps to brands and stakeholders.
• Experience with attribution tools like Triple Whale, Northbeam, or Varos is a plus.
• Ability to manage multiple accounts while maintaining high performance.
• Passionate about growth marketing.
• Strong people skills.
• Exceptional time management skills.
• Ability to manage multiple projects.
• Strong media and vendor management skills, along with demonstrated leadership and collaboration skills.
• Possesses a desire for excellence and a passion to succeed in a rapid-paced, deadline-committed environment where everyone is expected to be hands-on.
• Exhibit sound business judgment to navigate through everyday client and team Challenges.
• Important Skills to possess:
• Account management.
• Worked at an agency or in a role where you managed multiple accounts.
• Ability to analyze marketing data and come to strategic recommendations.
• Campaign ideation.
• A detailed understanding of top marketing metrics, what they mean, and how to optimize.

Salary & Perks

• Competitive Salary with performance-based bonuses.
• This is a full-time, long-term position.
• The position is immediately available and requires entering into an independent contractor agreement with TLNT.
• Work from home.
• Monday through Friday, 8 am to 5 pm PST.
• Additional perks.

The next step will take you to an application form that requires you to answer some questions and upload your resume in English. Please answer completely so that we can get to know you better.

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