Marketing Lead

The Marketing Lead at TLE Eliminators will be responsible for building a high-impact, data-driven and fast-moving marketing function that directly contributes to brand awareness, user acquisition, community engagement, and revenue generation. This person will work closely with the founder and lead a creative team to position TLE as the go-to platform for Competitive Programming in India. Here is the list of responsibilities expected.

Responsibilities

- Ideate and execute organic campaigns across YouTube, Instagram, Twitter, and LinkedIn.

- Lead a team of graphic designer, content writer, WhatsApp sales rep, and future hires.

- Set up SOPs and ensure accountability across the marketing team.

- Monitor trending topics in CP, tech, and student communities to create timely content.

- Maintain a 15-day rolling content calendar to ensure consistent output.

- Prioritize fast shipping of ideas over perfectionism or ego-driven content.

- Leverage AI tools to produce engaging creative content.

- Plan, write, and automate email drip campaigns.

- Set up SOPs for resolving all queries received on social platforms efficiently.

- Run discount pushes, urgency-based promotions, and hype-based launch campaigns.

- Execute self-paced course launch campaigns using waitlists, early access, etc.

- Regularly test and optimize website elements (CTAs, urgency banners, testimonials) for better conversion.

- Take full ownership of growth metrics like followers, engagement, website visits, and course purchases.

- Assign specific sub-metrics and execution goals to team members.

- Ensure 90% of marketing tasks are executed and reviewed without needing founder input.

- Conduct weekly sync-ups with the founder to report progress.

- Maintain a monthly report covering wins, metrics moved, best content, and next steps.

Time Commitment:

- 6 to 8 hrs from Monday to Saturday

Compensation:

- Rs. 45k/month for 6 months, profit sharing post that.

Before applying, please go through our YouTube channel, Instagram, and Website. You’ll be asked to suggest campaign ideas tailored to our brand in the application form. You will be able to find all information by going through our website: https://www.tle-eliminators.com/. Filling this form would take at least an hour.