Head of Marketing - Thailand

Company Description

TK Services International Ltd. is a business process management and services provider based in the British Virgin Islands. Our services range from customer operations to marketing, IT development, finance, project management, and more. We prioritize integrity, customer satisfaction, and innovation in all our interactions.

Role Description

This is a contract remote role for a Head of Marketing - Thailand, at TK Services International Ltd.

The Head of Marketing - Thailand will be responsible for leading the marketing strategy, brand positioning, and customer acquisition efforts in one of the most dynamic and rapidly growing markets for online gambling. This role requires an analytical leader with real money gambling experience and a deep understanding of Thailand’s diverse consumer behavior, media landscape, and regulatory environment.

The primary function of the Head of Marketing - Thailand involves developing a strong brand for the region to compete with top-tier brands and acquiring new players through various marketing channels. The Head of Marketing - Thailand also oversees planning, development, and execution of retention strategies to boost player engagement and revenue. The role includes leading a team of brand, marketing, and retention experts.

Qualifications and Experience:

• Education: Bachelor's degree in Economics, Tech, Marketing, Business, or related field. MBA or equivalent is preferred.
• Experience: Minimum 5 years in user acquisition and PPC marketing in iGaming in Thailand, including 3 years in a team-leading, strategic role.
• Industry Knowledge: Strong expertise in Affiliate Marketing, SEO, black-hat PPC campaigns, and CRO in real money gambling.
• Proficiency: Proven experience with Google Analytics, bid management tools (Google Ads, Facebook Ads Manager), and CMR tools (XP, FastTrack, SFMC).
• Proven Track Record: Demonstrated success in driving customer acquisition, retention, and revenue growth in a competitive, high-growth industry.
• Language Skills: Proficiency in English.
• Marketing Knowledge: Deep understanding of key metrics and performance indicators such as CPA, conversion rates, ROI, and user acquisition strategies.
• Problem Solving: Excellent analytical and problem-solving skills, with the ability to translate complex data into actionable insights.