Marketing Manager

About Title Barrier

Title Barrier is a proptech cybersecurity startup that helps homeowners detect unauthorized property listings — often the first sign of title fraud or seller impersonation. We monitor real estate platforms like Zillow, MLS, and FSBO sites to alert users before a transaction happens. Think of us as the digital alarm system for your property’s online presence.

We’re looking for a self-sufficient, experienced marketer to own all marketing efforts. You’ll be the first and only marketer, so you need to be equally comfortable writing content, sending email campaigns, optimizing funnels, and managing our CRM.

What You’ll Do

You’ll own and execute the entire marketing stack:

✍️ Content Marketing

• Write and publish short-form and long-form content (emails, blog posts, social posts, website copy)
• Create ad copy, captions, and testimonials for paid campaigns
• Work with designers/video editors (freelance) if needed

📧 Email & Lifecycle Marketing

• Set up email automations (onboarding, re-engagement, referral, etc.)
• Write weekly newsletters and promotional emails
• Monitor open rates, CTRs, conversions, and optimize campaigns

🗂 CRM & Lead Management

• Manage and segment CRM (HubSpot, Brevo, etc.)
• Maintain contact list hygiene, tags, and campaign logic
• Track user behavior and build workflows

📊 Performance & Growth

• Run small paid campaigns (Meta/Google) or coordinate with external freelancers
• Analyze funnel data and user behavior to improve conversions
• Propose and test growth experiments

You’ll Succeed If You…

Have 3+ years of experience in a similar full-stack marketing role (startup experience is a big plus)

Can write clear, human, conversion-focused copy

Are familiar with tools like HubSpot, Smartlead, Meta Ads, Google Analytics, etc.

Understand basic landing page structure and can work with developers or no-code tools

Are resourceful, independent, and results-oriented

Can work as a one-person marketing team

Bonus Points For:

• Experience in real estate, proptech, or fraud prevention
• SEO or backlinking experience
• Experience with cold outreach or affiliate marketing

Why Join Us

Be part of a growing real estate cybersecurity startup with a unique mission

Own the entire marketing function — your ideas will shape the company

Work directly with the founder (no red tape or corporate BS)

Flexible remote work with room to grow as we scale