Google Ads Expert – Data-Driven Performance Marketing

About the Job

Google Ads Expert – Data-Driven Performance Marketing (Remote Contract)

We are looking for a highly skilled Google Ads Expert to join our growth marketing team and drive performance across search, display, YouTube, and shopping campaigns. This role is critical to generating high-quality traffic, increasing conversions, and scaling revenue growth. The ideal candidate has hands-on experience managing large-scale paid campaigns, thrives on analytics, and is passionate about maximizing ROI.

Key Responsibilities

1. Paid Media Strategy & Execution

• Plan, launch, and optimize Google Ads campaigns (Search, Display, YouTube, Shopping).
• Build full-funnel paid media strategies aligned with business goals.
• Conduct extensive keyword research, competitor analysis, and audience targeting to ensure relevance and efficiency.

2. Performance Optimization

• Monitor daily campaign performance across KPIs such as CTR, CVR, CPA, and ROAS.
• Run structured A/B tests on ad copy, creatives, and targeting strategies.
• Manage campaign budgets and pacing to achieve maximum performance.

3. Reporting & Analysis

• Deliver clear, actionable reports on campaign performance.
• Utilize tools like Google Analytics, Google Tag Manager, and attribution platforms for measurement and insights.
• Recommend data-driven strategies to continually scale results.

4. Collaboration & Alignment

• Work with creative and content teams to ensure ad messaging consistency.
• Provide feedback on creative performance to improve campaign assets.
• Stay updated with Google Ads innovations, algorithm changes, and industry trends.

Qualifications

• 2–5 years of proven experience managing Google Ads campaigns.
• Strong expertise in campaign setup, optimization, and reporting.
• Proficiency in Google Analytics, GTM, and performance tracking tools.
• Analytical mindset with the ability to translate data into actionable insights.
• Experience managing significant budgets and delivering measurable ROI.
• Excellent communication and organizational skills.
• ✨ This role is designed for professionals who love being inside Google Ads accounts every day, making data-driven optimizations, and driving growth at scale.