Consultant (Manager - Digital Marketing- Spiritual Services)| 3-5 years experience| Noida

About Times Internet

At Times Internet, we create premium digital products that simplify and enhance the lives of millions. As India’s largest digital products company, we have a significant presence across a wide range of categories, including News, Sports, Fintech, and Enterprise solutions.

Our portfolio features market-leading and iconic brands such as TOI, ET, NBT, Cricbuzz, Times Prime, Times Card, Indiatimes, Whatshot, Abound, Willow TV, Techgig and Times Mobile among many more. Each of these products is crafted to enrich your experiences and bring you closer to your interests and aspirations.

As an equal opportunity employer, Times Internet strongly promotes inclusivity and diversity. We are proud to have achieved overall gender pay parity in 2018, verified by an independent audit conducted by Aon Hewitt.

We are driven by the excitement of new possibilities and are committed to bringing innovative products, ideas, and technologies to help people make the most of every day. Join us and take us to the next level!

About the Role

We are looking for a Performance Marketing Manager to drive paid digital growth for spiritual leaders, events, and digital offerings under Times Internet's Spiritual Services. The role involves planning, executing, and optimizing performance marketing campaigns to maximize reach, lead generation, audience acquisition, and revenue.

Work Responsibilities

1. Plan, execute, and optimize paid campaigns across Meta, Google, YouTube, and other digital platforms.
2. Manage campaign budgets, bidding strategies, and audience targeting to maximize ROI.
3. Drive lead generation, event registrations, subscriptions, and audience growth for spiritual brands.
4. Conduct A/B testing for creatives, landing pages, and campaign messaging.
5. Monitor campaign performance and prepare detailed performance reports with actionable insights.
6. Work closely with creative, content, and social media teams to develop high-performing ad creatives.
7. Build audience segments, remarketing campaigns, and customer acquisition funnels.
8. Track KPIs including ROAS, CPL, CPA, CTR, and conversion rates.
9. Stay updated on platform changes, emerging trends, and performance marketing best practices.

Skills, Experience & Expertise

• 3–5 years of experience in Performance Marketing.
• Hands-on expertise with Meta Ads Manager, Google Ads, YouTube Ads, and Google Analytics.
• Strong understanding of conversion tracking, pixels, GTM, and attribution models.
• Experience in lead generation and conversion optimization.
• Strong analytical and data-driven decision-making skills.
• Excellent communication and project coordination abilities.
• Experience with media, creator economy, or consumer digital brands is preferred.

Eligibility

• Bachelor's degree in Marketing, Business, Digital Marketing, or related field.
• 3–5 years of relevant experience in Performance Marketing.
• Google and Meta certifications will be an added advantage.
• Willingness to work from the Noida office.