Lead Martech Solutions Engineer

Lead Martech Solutions Engineer (Architect + Implementer)

The Lead Martech Solutions Engineer is responsible for architecting and implementing scalable, privacy-compliant data collection and activation solutions across web and mobile platforms. This role bridges marketing, engineering, and data governance — ensuring first-party data can be leveraged responsibly for Marketing, analytics, and personalization initiatives.

The ideal candidate combines deep technical knowledge of marketing technology (MarTech) stacks (Segment, Braze, Acoustic, GA4, etc.) with hands-on experience implementing client-side and server-side tracking for React Native and web applications, including marketing pixels, conversion tracking, and advertising integrations across major platforms (Meta, Google, TikTok, LinkedIn, etc.).

Key Responsibilities

• Architect privacy-compliant data flows from web/mobile to downstream systems (Segment, Braze, Acoustic, BigQuery, Snowflake, etc.).
• Implement SDKs and APIs for event tracking, consent management, and user identity resolution within React Native apps and web environments.
• Design consent-aware data pipelines, ensuring compliance with GDPR, CCPA, and internal privacy policies while preserving marketing and analytics functionality.
• Collaborate with Marketing, Product, and Data Engineering teams to align on event taxonomy, user identity models, and data governance standards.
• Implement and maintain marketing pixels and conversion tracking (Meta Pixel, Google Ads tags, TikTok Pixel, LinkedIn Insight Tag, etc.) across web and mobile environments.
• Configure and troubleshoot advertising platform integrations including Facebook Conversions API (CAPI), Google Enhanced Conversions, and server-side event forwarding for improved attribution and iOS 14+ privacy compliance.
• Design and implement dynamic audience syncing to advertising platforms while maintaining user privacy and consent preferences.
• Develop and maintain documentation for tracking specifications, environment configurations, and data schema changes, including pixel firing logic and advertising event mappings.
• Audit and monitor data flows to ensure data integrity, minimize duplication, and maintain system performance.
• Advise on and integrate with CDPs and tag management platforms, including server-side tagging setups, with expertise in Google Tag Manager (web & server-side), and Segment.
• Prototype and deploy experiments (A/B tests, personalization, customer journeys) leveraging tools like Amplitude, Braze, or Google Optimize alternatives.
• Maintain messaging platform integrations, ensuring push notifications, in-app messages, emails, and other outbound communications are delivered and render correctly and are properly tracked.

Required Technical Skills

• Languages & Frameworks:
• JavaScript / TypeScript
• React & React Native
• Node.js (for server-side integrations)
• MarTech & Analytics Stack:
• Segment (Connections, Protocols, Privacy Tools)
• Google Tag Manager (Web + Server-Side)
• Google Analytics 4 / BigQuery integration
• Customer Engagement Platforms (e.g., Braze, MoEngage, Acoustic)
• Consent Management Platforms (e.g., OneTrust, Sourcepoint, Ketch)
• Mobile attribution (e.g., AppsFlyer, Branch)
• Marketing Analytics tools (e.g., Amplitude, Mixpanel)
• Facebook Conversions API (CAPI) and Meta Business SDK
• Third-party pixel implementation (TikTok, LinkedIn, Pinterest, Snapchat, Twitter/X)
• Experience with tag management best practices and debugging tools (GTM Preview, Meta Pixel Helper, Google Tag Assistant)
• Data Infrastructure:
• REST & GraphQL APIs
• Familiarity with Snowflake, BigQuery, or similar DWH
• Event streaming / ETL tools (e.g., RudderStack, Kafka, Fivetran optional)
• Privacy & Compliance:
• Working knowledge of GDPR, CCPA, and consent frameworks (TCF v2.0)
• Ability to anonymize or pseudonymize identifiers while maintaining data usability

Additional Skills

• Understanding of iOS 14+ privacy changes (ATT framework, SKAdNetwork)
• Experience with cookie consent management platforms (OneTrust, Cookiebot, etc.)
• Knowledge of data layer implementation and event schemas
• Familiarity with UTM parameters, attribution models, and multi-touch attribution
• Experience with audience syncing and custom audience creation across ad platforms
• Understanding of GDPR, CCPA compliance requirements for advertising pixels
• Ability to implement and test server-side tracking for improved data accuracy and privacy
• Experience troubleshooting discrepancies between platform analytics and advertising platform reporting

Preferred Experience

• Implemented tracking or consent flows directly in React Native apps.
• Experience setting up event-driven architectures for marketing analytics.
• Knowledge of CI/CD, version control (Git), and infrastructure as code for deployment of server-side tag environments.
• Background collaborating with data privacy and legal teams.

Soft Skills

• Strong cross-functional communication between marketing, engineering, and compliance teams.
• Able to translate business tracking needs into technical implementations.
• Documentation-first mindset.
• Proactive problem solver with ownership of the full data lifecycle.

Thriving at Tillster

As a member of Tillster, you will embody our core values:

• Put Customers First: Prioritize the needs and satisfaction of our customers in all decisions and actions appropriate to Tillster’s stage of development, resources, and stated goals.
• Collaborate: Work together effectively, leveraging diverse perspectives to achieve common goals.
• Innovate: Embrace creativity and pursue new ideas to drive progress and improvement.
• Operate from Data: Use strong critical thinking skills to make informed decisions based on accurate and relevant data.
• Drive Results: Focus on achieving tangible outcomes and delivering high performance.
• Own It: Take responsibility for your actions and the success of your work.
• Be Passionate and Have Fun: Bring enthusiasm to your work and enjoy the journey.

The Interview Process

• Recruiter interview with a Talent Acquisition Specialist
• Interview with Data Science Team
• Final interview with our Data Science Team Leader

Making a Difference in the Tillster Way

Our business and product mission is to empower restaurants and consumers globally; by empowering, supporting, and nurturing the people who are part of the global Tillster team. We are committed to fostering an inclusive and diverse work environment where every team member is respected, empowered, and encouraged to grow. To make this a reality, Tillster is dedicated to embracing diversity in all forms and is proudly an equal opportunity employer. We do not discriminate based on race, color, religion, national origin, gender identity, sexual orientation, age, family/parental status, marital status, veteran status, disability, or any other protected status.

Follow Us On

Tillster: https://www.tillster.com/

Tillster Careers: https://www.tillster.com/careers

LinkedIn: https://www.linkedin.com/company/tillster/

Pay And Benefits (USA)

• Salary Base Salary $150,000-$170,000 DOE
• Health Benefits: All full-time, regular employees and their dependents are eligible for medical, dental, vision and FSA benefits. Additional health benefits include Healthcare and Dependent Care reimbursement programs, Employee Assistance Program (“EAP”) and Optum Care 24-hour confidential medical counseling services.
• Holidays: The company observes ten (10) paid holidays per calendar year.
• Paid Time Off (PTO): Full-time, regular employees earn 15 days of PTO in the first 12-months of continuous service, and 22 days in subsequent years. Eligible part-time employees earn pro-rated PTO.
• Retirement: Effective with your employment start date, you will be eligible to participate in the 401(k) Plan.
• Education, Learning & Development: We offer college tuition and education assistance programs; Udemy Learning courses; and ongoing learning and development opportunities.

Local Candidates Only

No Visa Sponsorship

Tillster cares about the safety of all our employees—even those we’ve yet to hire

RECRUITMENT FRAUD WARNING

We want to help you stay safe during your job search. Tillster will never:

• Request personal/financial information during recruitment
• Require payment or fees
• Ask for sensitive PII before a formal job offer
• Collect information via email or phone (only through secure channels)
• Extend offers without in-person or virtual interviews

Red flags: All official communications come from @tillster.com addresses only

Suspicious activity? Report immediately to Tillster HR, Legal, or Cyber Security teams.

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