Senior Digital Marketing Analyst

Senior Digital Marketing Analyst at Micron Technology, Inc. in Meridian, Idaho, United States Job Description Our vision is to transform how the world uses information to enrich life for all . Micron Technology is a world leader in innovating memory and storage solutions that accelerate the transformation of information into intelligence, inspiring the world to learn, communicate and advance faster than ever. Micron Semiconductor Products, Inc. Perform campaign analysis to track KPIs and support company goals. Lead continued development of marketing channel attribution analysis and run weekly reports using key tools. Create and maintain ROI model by merging data coming in from different sources. Implement and maintain newly developed attribution model acquired. Analyze campaign performance and provide insights by creating visualizations for channel managers and stakeholders. Track customer journey on website using Adobe Analytics. Track and report KPI to support goals and objectives. Monitor website traffic and customer reviews to gauge responses to recommend site enhancements and help increase the conversion rate on ecommerce website. Use of Analytics tool to analyze customer journey and feedback. Manage and create data structures coming in from 3rd party vendors. May telecommute part-time. Employer will accept a Masters degree in Information Systems, Digital Marketing, Data Analytics or related field. Position also requires:

• Tableau, Power BI, and Microsoft Excel for reporting, data manipulation, and analysis
• SQL, Python, and Machine learning to combine, extract, and analyze data to identify trends and provide recommendations for improvement
• Working with and analyzing large volumes of data, ensuring integrity is maintained in the transition between raw files and a database
• Digital analytics tools including Adobe, Analytics, Google Analytics, and IBM
• Ability to build, understand, and own attribution models calculating the true ROI of marketing activity across all stages of the customer journey
• Cloud platforms like AWS and GCP which includes creation of EC2, VPC, and S3
• Experience taking complex data sets and presenting them effectively to executive leadership As a world leader in the semiconductor industry, Micron is dedicated to your personal wellbeing and professional growth. Micron benefits are designed to help you stay well, provide peace of mind and help you prepare for the future. We offer a choice of medical, dental and vision plans in all locations enabling team members to select the plans that best meet their family healthcare needs and budget. Micron also provides benefit programs that help protect your income if you are unable to work due to illness or injury, and paid family leave. Additionally, Micron benefits include a robust paid time-off program and paid holidays. For additional information regarding the Benefit programs available, please see the Benefits Guide posted on /careers/benefits . Micron is proud to be an equal opportunity workplace and is an affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, age, national origin, citizenship status, disability, protected veteran status, gender identity or any other factor protected by applicable federal, state, or local laws. To learn about your right to work click here. (To learn more about Micron, please visit /careers For US Sites Only: To request assistance with the application process and/or for reasonable accommodations, please contact Microns People Organization at or 1-800-336-8918 (select option #3) Micron Prohibits the use of child labor and complies with all applicable laws, rules, regulations, and other international and industry labor standards. Micron does not charge candidates any recruitment fees or unlawfully collect any other payment from candidates as consideration for their employment with Micron. AI alert : Candidates are encouraged to use AI tools to enhance their resume and/or application materials. However, all information provided must be accurate and reflect the candidates true skills and experiences. Misuse of AI to fabricate or misrepresent qualifications will result in immediate disqualification. Fraud alert: Micron advises job seekers to be cautious of unsolicited job offers and to verify the authenticity of any communication claiming to be from Micron by checking the official Micron careers website in the About Micron Technology, Inc. To view full details and how to apply, please login or create a Job Seeker account