B2B Product Marketing Specialist

Location: Warsaw/Poland, remote or possible hybrid if you are based in Warsaw.

Form of employment: Contract of employment or B2B contract (self-employed).

We are a fast-growing tech company created by experienced international talents. Our product is a top-rated online platform for small and medium businesses to grow sales through outstanding customer service. Our goal is to create a frictionless customer experience for individual users and, at the same time, help entrepreneurs worldwide grow their businesses by giving them access to a top-notch AI-driven tool.

Working at Tidio means impacting thousands of companies and millions of their users. But our clients are not the only ones who can grow with us. By joining Tidio, you can grow, too!

A few facts about us:

• Our product is one of the world's leading AI customer service solutions, and our goal is to become no. 1.
• We are among the Top 50 AI and Customer Service Products in G2’s Best Software Awards 2024.
• We currently rate at 4.7/5 in both Shopify and G2.
• The new Tidio AI feature (Lyro) answers up to 70% of customers’ questions in seconds and is available to users even on a free plan. It’s a real AI revolution! 🚀🤖
• Every month, our widget is viewed by 350 million unique users, which is 4% of the global population.
• Currently, we hire over 130 fantastic people.
• In March 2022 we secured $25 mln in a Series B Investment round (read 👉 TechCrunch’s article to learn more)
• In June 2023, our monthly MRR exceeded $1M.

By joining Tidio as the first Product Marketing Specialist, you’ll have a unique opportunity to build the product marketing function from the ground up. You’ll shape the way we communicate value to our users, boost engagement across the customer journey, and enhance Tidio’s position as one of the world's leading AI customer service solutions.

Working alongside our CEO, you'll play a key role in defining our voice, amplifying our product story, and turning insights into scalable growth. If you’re excited about combining storytelling, growth thinking, and cross-functional collaboration — and want to see your ideas directly impact revenue — this role is for you.

As the Product Marketing Specialist, you will:

• Discover lucrative growth channels for Tidio, build and maintain consistent product communication across multiple touchpoints.
• Lead product communication across social media channels, including taking over the CEO’s LinkedIn profile as a strategic product voice.
• Coordinate product releases — ensuring smooth, on-time, high-impact launches.
• Craft compelling product updates that resonate with our users and drive engagement.
• Create and promote case studies that highlight customer success driven by our product’s value.
• Own and evolve our product newsletter and AI newsletter strategy.
• Manage ads, including video ads, in collaboration with marketing colleagues and external agencies to ensure cohesive messaging and effective campaigns.
• Drive ad hoc initiatives that position Tidio as a thought leader in the industry.
• Report directly to the CEO, and work cross-functionally with product, sales, marketing, and customer experience teams.

You are the perfect fit if you have:

• At least 3 years of experience in product marketing within B2B start-ups, including experience in building the function from the ground up.
• Strong understanding of product communication and how to effectively craft compelling product content that resonates with diverse audiences and drives business growth.
• An analytical mindset with the ability to use data to make decisions, track performance, and optimize results.
• Ability to adapt and pivot as needed - feeling comfortable working in a fast-paced environment.
• A hands-on, results-driven approach with the growth-hacking mindset.
• Advanced level of English - B2/C1.

We would like to offer you:

• Unique possibility to build a product marketing field from scratch at Tidio.
• An independent role with a strong impact on the company’s growth.
• Work with an experienced and international team that continually shares knowledge and is not afraid of testing new solutions.
• Great development opportunities – company-supported courses and conferences.
• 26 days off guaranteed in a year.
• Remote work model or hybrid option from our Warsaw office (CIC on Chmielna str.).
• Sport & wellness benefit.
• Private medical care.
• Budget for 1:1 English language classes.
• Mental well-being program – individual therapy sessions and resources for employees.
• Individual work tools—MacBook Pro, Dell screen, JBL headphones? You can tailor the equipment to your needs!
• Free access to one of the most popular e-book/audiobook services.
• Regular social events (company-wide offsites, team events).

What happens when you send your CV?

• Video call with the recruiter about the position and the team.
• Interview with the Hiring Manager and the recruiter.
• A recruitment assignment.
• Call with feedback on the task with additional questions.
• Offer and fireworks ;)

Don't hesitate and apply right away!

Diversity Statement

One of Tidio’s core values is to play fair. Therefore, we treat all candidates equally. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, or disability status. This means recruitment and selection of talent to Tidio is only based on individual merit and qualifications directly related to professional competence.