This role offers a base salary plus commission __structure.__The Tidal Financial Group is a leading ETF investment technology platform dedicated to creating, operating, and growing ETFs. We combine expertise and innovative partnership approaches to offer comprehensive, value-generating ETF solutions.

Our platform offers best-in-class strategic guidance, product planning, trust and fund services, legal support, operations support, marketing and research, and sales and distribution services.

About The Role

We’re looking for a motivated and detail-oriented Lead Generation Marketing professional to join our dynamic team. This individual will play a pivotal role in driving top-of-funnel activity through outbound prospecting, lead nurturing, and campaign execution. The ideal candidate is an experienced lead-gen candidate who is a self-starter with strong communication skills, a keen eye for detail, and experience with marketing and sales enablement tools.

This role involves curating high-value target audiences and developing corresponding outreach databases and lead-generation programs to attract and convert quality prospects. You'll be responsible for building scalable systems to support outreach efforts, monitor performance, and drive continuous improvement in engagement and conversion.

What You'll Do

Craft Clear, Engaging Communications: Write professional, compelling emails and messages tailored to a variety of internal and external stakeholders.
Communicate with Confidence: Represent the company with a polished, articulate presence across all levels of seniority, both within the organization and externally.
Lead with Professionalism: Demonstrate a high standard of integrity and professionalism in all interactions and presentations.
Contribute to a Collaborative Team Culture: Work cross-functionally, take initiative, and help foster a positive, supportive environment.
Deliver with Precision and Organization: Manage multiple projects simultaneously with strong attention to detail and effective time management.
Stay Proactive and Organized: Track outreach efforts, manage leads, and ensure timely follow-ups using CRM and Excel-based tools.
Work Independently and Thoughtfully: Drive tasks forward independently while knowing when to seek input, guidance, or collaboration.
Take Initiative and Drive Results: Proactively identify opportunities and follow through on tasks without needing constant direction.
Adapt to Evolving Priorities: Remain flexible and responsive in a fast-paced environment, adjusting quickly based on feedback or shifting goals.
Pursue Continuous Improvement: Bring a growth mindset to your work—actively seek out learning opportunities and strive to enhance your performance over time.

Qualifications

5-8 Years of Lead Gen experience
Bachelor's Degree in Marketing or related industry
ETF & Investment Industry Knowledge: Foundational understanding of ETFs and asset management
CRM Systems: Proficient in HubSpot or Salesforce
LinkedIn Sales Navigator: Experienced user
Lead Generation Technology: Familiarity with the latest SaaS tools used for outbound marketing and sales enablement
Proficient in Microsoft Excel (including Pivot Tables, VLOOKUP, INDEX MATCH)
Experience cleaning, organizing, and analyzing datasets to extract insights
Able to create and format basic PowerPoint presentations with charts/visuals
Comfortable tracking performance metrics and reporting on lead generation effectiveness

This role offers a base salary plus commission structure.We are prioritizing candidates who are located within close proximity to Chicago, Milwaukee, NYC, and Palm Beach.

The Pay Range For This Role Is

85,000 - 125,000 USD per year(USA)