Growth Marketing Manager

Company Description

We're hiring a Lifecycle Marketing Manager to lead email and SMS campaigns, build automated customer journeys, and drive growth through data-driven strategy and compelling copy.

Role Description

• Develop, manage, and optimize full-funnel email and SMS strategies that align with business and client objective
• Build automated flows for lead nurturing, onboarding, re-engagement, win-back, upsell, and retention
• Own campaign calendar creation and coordination, ensuring timely and relevant messaging
• Write high-converting, on-brand email and SMS copy that resonates with segmented audiences
• Perform A/B and multivariate testing on subject lines, creative, CTAs, and send time optimization
• Collaborate with design, content, and product teams to align messaging and creative assets
• Segment audiences based on behavior, engagement, purchase history, and demographic data
• Analyze performance metrics (open rates, CTR, conversions, revenue) and make data-informed optimizations
• Stay current on deliverability best practices, compliance (TCPA, CAN-SPAM), and platform updates

Qualifications

• 3–5 years of experience in lifecycle, email, or CRM marketing, preferably in a B2C or DTC environment
• Deep knowledge of email/SMS platforms like Klaviyo, Braze, Iterable, Mailchimp, or ActiveCampaign
• Strong copywriting skills and an ability to write clear, concise, and compelling lifecycle messaging
• Experience building complex automations and journeys using behavioral and transactional triggers Ability to develop and execute segmentation strategies based on first-party data and customer behavior
• Data fluency and comfort using dashboards, spreadsheets, or tools like Looker or Google Analytics
• Strong collaboration and communication skills across departments and stakeholders
• Results-driven mindset with a strong grasp of metrics like CLTV, churn, and cohort retention