E-Commerce & Marketing Manager (Full time WFH and Night Shift)

Key Responsibilities:

Maximize revenue growth, profitability, and brand value: Drive sales, improve brand visibility and enhance customer acquisition, engagement and experience.

Revenue Strategy & Optimization:

• Develop revenue growth strategies and KPI’s across all e-commerce channels. (Retail and wholesale)
• Create, manage and implement marketing calendar and promotional campaigns to drive revenue.

PPC Advertising Management:

• Manage advertising campaigns across Google, Meta, Pinterest, and TikTok.
• Develop ad strategies to improve revenue, ROAS, and customer acquisition.
• Produce or coordinate production of high-quality ad content (videos, graphics, copy).

Data Analysis & Insights:

• Analyze sales data, website performance, customer behavior, and marketing effectiveness.
• Produce regular reports to identify revenue drivers and areas of improvement.

Content Creation & Management:

• Create and edit engaging images, videos, and graphics for social media, ads, website, and email marketing. (Content provided by real brides and influencers)

Social Media Management & Engagement:

• Post content across social media platforms (with PBLaunch handling most heavy lifting).
• Respond to and engage with social media messaging, comments, and DMs.
• Develop strategies to grow audience and improve engagement rates.

Website & Shopify Management:

• Maintain and optimize the Shopify website for improved user experience and conversion rates.
• Implement changes based on data insights to enhance user experience and boost sales.

Email Marketing:

• Create, schedule, and send engaging email newsletters to customer segments.
• Analyze open rates, click-through rates, and conversions to optimize campaigns.

Influencer Outreach & Partnerships:

• Identify, reach out to, and coordinate collaborations with influencers for gifting and some paid campaigns.
• Follow up to obtain content created by influencers and leverage it effectively.

SEO & Organic Growth:

• Implement effective SEO strategies to drive organic traffic and improve revenue.
• Continuously monitor and improve keyword rankings and search performance.

Reporting & Analysis:

• Provide regular performance reports across all channels
• Identify opportunities for improvement and provide actionable recommendations.

Qualifications:

• 3-5 years e-commerce marketing experience
• Experience with foreign brands, particularly fashion brands.
• Experience with E-commerce brands using shopify.
• Experience with social media platforms such as Tiktok and Instagram.