Social Media Manager - Japanese Speaking

Are you the kind of creator who can turn volatile currency charts into stories that stop thumbs mid-scroll? Passionate about data-backed creativity, viral engagement, and igniting conversations in the global trading world—especially across APAC markets?

We're searching for a creative powerhouse + analytics ace with strong Japanese language skills to take full ownership of our social media strategy across LinkedIn, Facebook, X (Twitter), and beyond. You'll craft the voice of our Forex brand—making currency markets feel accessible, exciting, and trustworthy - while boosting brand visibility, sparking genuine interactions, and driving real business momentum, with a key focus on engaging Japanese-speaking audiences and APAC regions.

If you're fluent (or near-native) in Japanese, eager to demystify forex for traders in Japan and beyond, build a thriving global community, and watch your localized content deliver tangible results in a fast-moving market, this is your opportunity to lead the charge.

What You'll Own & Drive

Strategy & Planning

• Develop and launch bold social media strategies aligned with our Forex business goals and innovative positioning, including tailored approaches for Japanese and APAC markets
• Build dynamic content calendars and optimized posting schedules to stay consistent and ahead of trends across regions
• Track industry shifts, competitor moves, platform updates, forex market pulses, and Japan-specific trends to refine our approach
• Establish and monitor key KPIs—growth, engagement, sentiment, conversions—and turn data into strategic wins

Content Creation & Management

• Produce compelling, high-quality content: sharp copy, stunning graphics, short videos, Reels/Stories, carousels, and more—in both English and Japanese where needed
• Collaborate tightly with design, marketing, product, and compliance teams to keep everything on-brand, regulator-friendly, and culturally relevant for Japanese audiences
• Create platform-tailored magic—thought leadership on LinkedIn, visual storytelling on Instagram, real-time buzz on X—with localization for maximum impact in Japan/APAC
• Curate and amplify user-generated content, repurpose successes, and maintain an authentic, professional yet approachable brand voice across languages

Community Management

• Engage daily: respond promptly, thoughtfully, and professionally to comments, DMs, and mentions—in Japanese and English as appropriate
• Nurture vibrant online communities, transforming followers into loyal advocates and brand champions, with special emphasis on Japanese-speaking traders
• Identify and partner with influencers, key opinion leaders, and active traders in the forex space, particularly in Japan and APAC
• Manage sensitive situations with calm crisis communication and proper escalation

Analytics & Optimization

• Dive into performance data: track what's working, spot opportunities (including regional differences), and iterate quickly
• Run A/B tests on messaging, creatives, and timing to continuously boost engagement and ROI across markets
• Deliver clear, actionable monthly reports with insights and recommendations that shape decisions
• Leverage social listening to monitor brand sentiment, market conversations, and emerging trends in Japan and globally

Campaign Execution

• Lead social efforts for major moments: product launches, market events, seasonal promotions, trading challenges—with localized execution for Japanese audiences
• Partner with paid media teams to amplify organic reach through targeted paid boosts, including Japan/APAC-specific targeting
• Integrate social into broader marketing initiatives and support employer branding/recruitment campaigns

What We're Looking For

• 3-5+ years of hands-on social media management (strong preference for fintech, Forex, financial services, or high-engagement B2C brands)
• Proven track record of growing accounts: impressive follower gains, engagement surges, and measurable business impact
• Exceptional copywriting skills—seamlessly adapt tone for different platforms and audiences (from seasoned traders to newcomers)
• Proficiency with tools like Hootsuite, Sprout Social, Buffer, Meta Business Suite, etc.
• Solid experience in social media analytics and reporting (platform insights + tools like Google Analytics or listening platforms)
• Understanding of paid social fundamentals, SEO/content synergies, and strong project management
• Creative mindset paired with meticulous attention to detail
• Outstanding communication and stakeholder collaboration skills
• Business-level or native Japanese proficiency (reading, writing, speaking)—essential for creating localized content, engaging Japanese communities, and understanding cultural nuances in APAC markets

Benefits

• Competitive salary package + performance incentives
• Genuine growth opportunities—experiment boldly, own strategy, see your impact fast
• Collaborative, innovative environment where ideas trump hierarchy
• The chance to shape and amplify a global Forex brand's voice, with strong focus on the Japanese market
• Exposure to international markets, diverse cultures, and cutting-edge trading trends