Director of Growth Marketing

Salary Range

$146,880.00 - $188,190.00

WE BUILD THE COOLEST HOMES IN THE COOLEST NEIGHBORHOODS!

Thomas James Homes (TJH) is the nation’s largest single-lot homebuilder, offering the smart alternative to custom homebuilding and major renovation. Operating in high-demand communities across Northern and Southern California, the Pacific Northwest, and Arizona, TJH offers homebuyers innovative pathways for attaining the right home, in the right neighborhood.

Join our mission and be part of the disruption to unlock access to coolest neighborhoods, one new home at a time.

What’s In It For You

• PTO + Paid Holidays
• WFH Flexibility
• 401(k) matching - 100% vested
• Supplemental Life & Accident & Dismemberment
• Employee Discounts & Perks
• Medical, Vision, and Dental insurance
• FSA & HSA Spending Accounts
• Referral program
• Employee Assistance Program
• Technology allowance and unlimited pantry snacks

THE ROLE: Build and lead a high-performing demand generation function that unifies campaigns, channels, and measurement. This leader will translate TJH’s brand story into integrated marketing programs that generate pipeline, improve efficiency, and set the stage for future scale. We are seeking a modern marketing leader who thrives at the intersection of brand, digital, and customer experience. This role requires someone who can architect strategy and immerse themselves in hands-on execution, a player-coach who raises standards, instills confidence, and unlocks impact.

Day In The Life

• Design and execute integrated go-to-market campaigns that fuel demand for Build, Buy, and (Re)Build products.
• Translate TJH’s brand story into campaigns, digital experiences, and experiential touchpoints.
• Ensure alignment across paid, organic, social, events, and field marketing so channels work in unison, not silos.
• Partner with Sales Ops, Marketing & Sales Analytics, and IT to improve lead tracking, funnel visibility, and reporting accuracy.
• Collaborate with Sales leadership to ensure campaign output drives both volume and quality of leads.
• Steward the end-to-end customer journey, optimizing each stage from first impression through advocacy.
• Monitor and optimize against CAC and ROI benchmarks, ensuring marketing spend drives profitable growth.
• Provide structure, guidance, and accountability to raise the performance of the marketing team.
• Serve as a strategic partner to the CMO, piloting innovative approaches and helping shape TJH’s growth marketing vision.

What You’ll Need

• Bachelor’s degree required; MBA or advanced degree a plus.
• 10+ years of progressive marketing experience, including leadership roles.
• Track record of building and scaling integrated marketing strategies that drive measurable growth.
• Demonstrated success in brand stewardship, with examples of elevating positioning and messaging across channels.
• Deep knowledge of customer journey mapping and experience designing strategies that optimize across every stage.

What Will Set You a Part

• Owns and evolves a brand narrative across channels and audiences.
• Leads with a customer-first mindset, designing campaigns and content that deliver experiences as powerful as the product itself.
• Brings a deep understanding of the end-to-end customer journey, ensuring every touchpoint is intentional and seamless.
• Operates with creative and analytical fluency, shaping compelling positioning while managing CAC, ROI, and funnel metrics.

The compensation range for this role is influenced by a variety of factors including but not limited to skills, experience, qualifications, and geographic location. Thomas James Homes is an Equal Opportunity / Affirmative Action employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, age, national origin, disability, protected veteran status, gender identity or any other factor protected by applicable federal, state, or local laws.