Analyst, Growth Marketing

TITLE: Analyst, Growth Marketing DEPARTMENT: Data REPORTS TO: Director, Data
About The Role
Thistle is excited to welcome a Growth Marketing Analyst to our Data team. Reporting to the Director of Data, this role is pivotal in shaping and driving the strategic vision for all aspects of growth marketing. As the Growth Marketing Analyst, you will apply data-driven decision-making to optimize Thistle’s marketing performance locally by channel and globally across our entire portfolio, leading the charge to expand our customer base and enhance brand equity.
How You’ll Make a Difference

• Develop and oversee the implementation of a comprehensive growth marketing strategy that aligns with Thistle's business objectives and brand values.
• Analyze and interpret data to measure and understand campaign performance, market trends, and customer insights, translating findings into actionable growth strategies.
• Design and drive a marketing experimentation roadmap to optimize acquisition performance, including but not limited to tests of creative, audience targeting, promotional offers, bid strategies, and cross-channel budget allocation.
• Partner with our marketing organization to develop creative and compelling marketing campaigns that resonate with our target audience and reinforce brand positioning.
• Collaborate with senior leadership to determine appropriate key metrics, performance goals, budgets, and long-term growth plans.
• Act as a thought leader within the organization, staying ahead of industry trends and innovations in growth marketing.