Director Product Marketing (f/m/d)

What do we do?

Introducing Thinkproject Platform

Pioneering a new era and offering a cohesive alternative to the fragmented landscape of construction software, Thinkproject seamlessly integrates the most extensive portfolio of mature solutions with an innovative platform, providing unparalleled features, integrations, user experiences, and synergies.

By combining information management expertise and in-depth knowledge of the building, infrastructure, and energy industries, Thinkproject empowers customers to efficiently deliver, operate, regenerate, and dispose of their built assets across their entire lifecycle through a Connected Data Ecosystem.

What your day will look like

As the Director of Product Marketing you will lead Thinkproject’s Product Marketing function to drive revenue growth, platform adoption, and market differentiation across the built

asset lifecycle. This role owns value articulation, positioning, and go-to-market

execution for Thinkproject’s platform and solutions, ensuring clear differentiation

across planning, construction, handover, and operations.

It is a critical leadership role in a growing and evolving organisation. The Director will

establish a scalable, AI-enabled Product Marketing operating model, enabling faster

launches, stronger regional execution, and reduced dependency bottlenecks across

Marketing and Sales.

Your Core Responsibilities

Product Marketing Strategy & Platform Positioning

• Define and drive the global Product Marketing strategy across Thinkproject’s Built Asset Lifecycle Platform, including Document Collaboration, VDC, Field Manager, Contracts, Handover, Asset Hub and Asset Management.
• Own platform-level positioning and cross-module value propositions, not just individual products.
• Ensure alignment between company strategy, product roadmap, and customer value articulation across regions and industries.

Value Stories & Messaging Excellence

• Establish and own a standardised value story framework: Customer pains, challenges, or opportunities, mapped product capabilities, differentiated outcomes vs. alternatives and quantifiable business impact
• Build and maintain a reusable value story library used across Product Marketing, Demand Generation, Sales Enablement, and Customer Success.
• Ensure all messaging is evidence-based and grounded in real customer scenarios and measurable impact.

Go-To-Market & Launch Orchestration

• Lead global and regional GTM planning for product releases, major features, and cross-module solutions.
• Own launch readiness, ensuring Sales, Demand Gen, Services and regional teams understand and can articulate value before external activation.
• Define launch frameworks, timelines, KPIs, and post-launch adoption tracking.
• Partner closely with Product Management to showcase and demo key capabilities in webinars, videos, demos, and sales-facing formats.

Demand Generation Enablement & Narrative Ownership

• Own the messaging foundation that Demand Generation builds on, ensuring campaigns are grounded in clear value articulation, differentiated positioning and customer relevance.
• Define and maintain core messaging frameworks for the platform and solutions, including value propositions, key messages and proof points, taglines and short-form narrative hooks.
• Develop and continuously refine persona definitions, including: Buyer roles, jobs-to-be-done, pains, success metrics and buying triggers as well as Message hierarchies by persona (what matters most, what to lead with, what to prove).
• Lead and structure persona and buyer research, synthesising insights from: Customer interviews and references, Win/loss analysis, Sales and Customer Success feedback.
• Provide Demand Generation with clear, reusable inputs (messaging blocks, value stories, persona guidance) that reduce iteration cycles and dependency friction.
• Act as the final authority on messaging consistency, ensuring campaigns, content and field assets align with agreed positioning and value stories.
• Partner closely with Demand Generation on: Campaign themes and narratives, ABM messaging strategies, Alignment between long-form value stories and short form campaign execution

Content, Flagship Events & Customer Reference Stories

• Lead the narrative and agenda shaping of Thinkproject’s most visible market moments and customer proof points.
• Steer the content direction and agenda framing of flagship events (e.g. customer conferences, major industry events, strategic webinars), ensuring a clear end-to-end narrative and strong linkage between market challenges, product capabilities and customer impact
• Define the key story arcs for events, working with Brand, Demand Gen and regional teams on execution.
• Work with the communications team and customer advocacy program lead to raise the quality bar for customer reference stories, including: selecting the right customer scenarios and use cases, framing the story around value, outcomes and business impact — not just features, ensuring stories are reusable across sales, campaigns, events and content
• Partner with Sales, Services, Corporate Communications and Brand to identify high-impact reference customers and develop: Case studies, Videos, Event keynotes and customer presentations
• Ensure customer stories reinforce Thinkproject’s strategic positioning and value narratives, not isolated success anecdotes.

Regionalisation & Market Adaptation

• Ensure global positioning and messaging are adapted to regional market needs, buying behaviours, and maturity levels.
• Guide translation into local language specifics, including terminology, expressions, and culturally relevant framing.
• Enable regional Product Marketing Managers with clear guardrails, playbooks, and autonomy.

AI, Innovation & Ways of Working

• Maintain a strong understanding of AI trends and their impact on the construction and infrastructure software landscape.
• Partner with Product to articulate AI-driven diAerentiation clearly and credibly.
• Champion AI-first ways of working within Product Marketing, leveraging tools

Such As ChatGPT To

• Accelerate messaging creation
• Scale competitive analysis
• Improve launch velocity and consistency
• Build PMM processes that scale impact beyond team size.

Market, Customer & Competitive Intelligence

• Own competitive positioning across Document Collaboration, VDC, Field Manager, Contracts, Handover, Asset Hub and Asset Management markets.
• Synthesise customer insights, win/loss data, and market trends into actionable guidance for Product and GTM teams.
• Track industry developments including BIM / ISO 19650 adoption, digital construction maturity, procurement models, and AI adoption.

Team Leadership & Change Management

• Build, mentor and lead a high-performing international Product Marketing team.
• Establish repeatable playbooks for messaging, launches, demos, and enablement.
• Foster a culture of customer empathy, learning speed, and pragmatic execution.
• Act as a senior internal partner during a phase of organisational and capability transition.

What you need to fulfill the role

• 8–12+ years of experience in B2B Product Marketing, including senior leadership roles.
• Strong background in enterprise SaaS; experience in construction, infrastructure, engineering, or asset management software highly preferred.
• Proven success leading international, multi-product and platform GTMs.
• Demonstrated expertise in positioning, messaging, and value proposition development.
• Strong understanding of AI concepts and their application in B2B software and marketing.
• Practical experience using AI tools (e.g. ChatGPT) to improve marketing productivity and scalability.
• Experience working closely with Product Management, Sales, Demand Generation, and Customer Success.
• Comfortable operating in ambiguity and building structure while delivering results.
• Excellent communication, storytelling, and stakeholder management skills.
• Based in the UK (Greater London or Reading area) with willingness to travel.

What we offer

Hybrid working | Work from abroad | Flexible working hours | Thinkproject Academy | Free English lessons | Unlimited learning | Headspace community access | Women's Network | Corporate volunteering | Social events

We are a passionate bunch here. To join Thinkproject is to shape what our company becomes. We take feedback from our staff very seriously and give them the tools they need to help us create our fantastic culture of mutual respect. We believe that investing in our staff is crucial to the success of our business.

Your Contact

Ulrike Ecke

Please submit your application, including salary expectations and potential date of entry, by submitting the form on the next page.

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