Creator Marketing Manager

About Us:

Think Jam is a digital creative agency with a laser-focus on growing the biggest and most ambitious fandoms and franchises. With a focus on social growth, fandom intelligence, and creative content, we drive successful campaigns that resonate with communities and maximize the potential of iconic brands.

Job Overview:

The Creator Marketing Manager is a key role within our creative agency, responsible for developing and executing influencer marketing campaigns and managing publicity efforts. This position requires a deep understanding of social media, influencer trends, and client relations, as well as strong communication and organizational skills. The Creator Marketing Manager will collaborate with clients, internal teams, and external partners to enhance brand visibility, generate buzz, and drive engagement for our clients. At present we only accept applications from candidates who work in an Influencer/Creator Manager role already, as the role isn’t suitable to Social Media, Marketing or Community Managers.

Key Responsibilities:

Creator Marketing

• Research, identify, and evaluate relevant creators aligned with client objectives and target audience.
• Develop and maintain relationships with creators, negotiating partnerships and securing collaboration opportunities.
• Create and execute influencer marketing campaigns, including briefing influencers, managing content creation, and tracking campaign performance.
• Create and understand contracts with the influencers and lead on redline changes.
• Monitor industry trends and emerging platforms to stay up-to-date with influencer marketing best practices.
• Ensure campaigns stay within budget and the budget is accurately tracked and influencer payments are paid in a timely manner.
• Facilitate partnerships and collaborations between influencers, clients, and other brands to drive cross-promotion opportunities.
• Collaborate with creative teams to develop compelling content ideas and campaigns that align with client goals.
• Provide guidance and support to creators and content creators to ensure brand messaging and standards are met.
• Lead brainstorms and support the Influencer & PR Director (US)/VP, Creators in creating/presenting/submitting pitch decks.

Creator campaign analysis and reporting

• Track and analyze key performance indicators (KPIs) for influencer campaigns and efforts.
• Prepare reports and presentations to communicate campaign results, insights, and recommendations to clients and internal stakeholders.
• Continuously monitor and optimize campaigns based on data-driven insights to maximize performance and ROI.

Client relationships

• Serve as the main point of contact for clients, ensuring clear and effective communication throughout the campaign process.
• Collaborate with internal teams, including account managers, creative teams, and social teams, to align strategies and deliver exceptional client service.
• Foster strong relationships with external partners, such as influencers, talent agencies, and reps/agents.

Team management/other

• Indirectly manage Think Jam’s Creator Marketing Coordinators/Executives along with other team members that are supporting campaigns and ensure a fun, respectful environment while keeping the team inspired and motivated
• Work daily with the Global Creator team to prioritise and delegate work while offering guidance, direction and support
• Lead by example in adopting office and business management processes
• Encourage and support staff to take responsibility for helping to keep the office running smoothly
• Represent the company at trade and industry events
• Deliver against key competencies and agreed S.M.A.R.T. objectives
• Carry out any training identified by your manager at review time

Other Information:

Think Jam is an equal opportunity employer and welcomes applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. We actively encourage people from all walks of life, including those from historically marginalized groups and non-traditional backgrounds to apply.

We strive to create a great environment and an opportunity to work with an excellent team of people. Our perks include:

• Health insurance package
• Parental leave package
• 15 vacation days; rising 1 per year up to 20 days
• 11 public holidays
• Sick time, plus time off for birthdays, cultural/religious holidays, voting, and charity work.
• 401K facility
• Salary range: $60k-$70k per annum (depending on experience)