Digital Marketing Executive

About The Opportunity

A fast-scaling digital-first organization operating at the intersection of B2B SaaS, fintech, and enterprise growth marketing, we build data-driven campaigns that convert awareness into pipeline, pipeline into revenue. Our digital teams own full-funnel performance—from SEO and paid media to conversion optimization and marketing automation—scaling brands through precision targeting, predictive analytics, and agile creative testing. Remote-first, globally distributed, and deeply metrics-obsessed.

Role & Responsibilities

• Plan, execute, and optimize multi-channel digital campaigns across Google Ads, Meta, LinkedIn, and programmatic platforms to drive lead gen and pipeline velocity.
• Build and manage SEO-optimized content calendars, on-page technical SEO, and backlink strategies to grow organic visibility and keyword share.
• Collaborate with designers and copywriters to A/B test landing pages, CTAs, and email sequences for maximum conversion rate and CAC efficiency.
• Track and report on KPIs—ROAS, CPL, CTR, CVR, and LTV—using GA4, Looker Studio, and CRM dashboards to guide budget reallocation.
• Manage retargeting funnels, audience segmentation, and CRM-triggered automation workflows across HubSpot or Marketo.
• Stay ahead of platform algorithm shifts, emerging channels (TikTok B2B, Reddit Ads), and privacy-driven targeting constraints to future-proof campaigns.

Skills & Qualifications

Must-Have

• Google Ads
• Meta Ads Manager
• LinkedIn Campaign Manager
• Google Analytics 4
• SEO tools (Ahrefs, SEMrush, Ubersuggest)
• CRM platforms (HubSpot, Salesforce)
• UTM tracking & conversion pixel setup
• Looker Studio / Data Studio

Preferred

• Programmatic ad platforms (DV360, The Trade Desk)
• CRM automation tools (Marketo, Pardot)
• Experience with ABM (Account-Based Marketing) campaigns

Benefits & Culture Highlights

• 100% remote work with flexible scheduling—no commute, no dress code, full autonomy.
• Quarterly performance bonuses tied directly to campaign ROI and pipeline impact.
• Access to industry certifications (Google, Meta, HubSpot) + $1K annual learning stipend.

Skills: digital,crm,campaigns,google