Field Marketing Manager (Temporary Assignment 12-18 months)

What you'll do

When our square shaped burgers made their first sizzle on the scene more than 50 years ago, people knew our approach wasn’t like any other. Same goes for the way we support our employees. Our culture of openness, flexibility, and inclusiveness allows everybody to flourish in their own way. If you’re looking for a career where you can be part of the action as we continue to grow our iconic brand - We got you!

The Field Marketing Manager is responsible for leading strategic, high impact programs for the Quebec market that ladder up to the National objectives, driving profitable sales growth. They are also responsible for leadership and management of new restaurant openings and DM campaigns across DMA’s (approx. 4/yr). The Manager drives decisions on $6 million of co-op advertising to build sales and customer counts in 10 Provinces in Canada. They work through the logistics and management of 10 DMA’s including legal and financial obligations. This is a 12-18 month temporary assignment.

Responsibilities

• Partner with VP Ops to support Franchise Business Meetings to gain support for initiatives through sharing results incorporating market research, competitive tracking, product indices, dayparts and community engagement.
• Work with cross functional teams as Marketing representative for New Restaurant Opens and IA re-opens. Develops trade area geo targeted marketing plans for new restaurants. Assess and provide plans for down restaurants to understand performance gap.
• Responsible for management and performance of the Agency in efficient and effective traditional and digital media planning/buying, promotion development, creative development, Direct Mail development and execution.
• Partner with FOMs in all regions to influence franchise system to adopt Wendy’s initiatives on product marketing, price/value, product testing and remodeling support to maintain a unified restaurant system. Partner with the digital team to ensure FZ embrace digital in their restaurants/markets and provide feedback on positive performance or improvements needed.
• Develop and execute a unique Strategy/Calendar for Quebec utilizing contribution budget. Work with the Agency to create, implement and measure impacts of grass roots local programs in the province. Influence and help educate New Quebec Franchisees and existing on effective use of media.
• Oversee local marketing budgets totaling :6 million for 10 Provinces. Responsible for proper procedural process and structure in the conducting of co-op business, agreements, by-laws, accounting system, and voting structure.

What we expect from you

• Bachelors Degree in Marketing is preferred.
• 5-7 years marketing experience within agency or as client of lead agency.
• Demonstrated mastery of marketing discipline including designing, developing and implementing marketing programs for a product or service.
• Experience in quick service restaurant sector.
• Strong interpersonal skills and demonstrated ability to build strong relationships and influence others.
• Fluency in both English and French.

Expected Work Location (Field): It is expected that you will primarily perform work at Wendy's Restaurants or to other field locations as designated by the Company. When not working at a Wendy's location, you are permitted to work remotely. Changes to work location arrangements are subject to managerial approval and business needs.

Education: High School Diploma/GED

Travel: 20%

Pay Range: CAD 105,000.00 - CAD 184,000.00 Annually

Wendy's is an equal employment opportunity employer who may provide reasonable accommodation to enable individuals with disabilities to perform the essential functions of the job.